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T

Is Your

Teacup

a Mash-up

J ars and bottles are not only containers of tea enjoyment has been replaced by marketing and the taste of

online celebrities. Uploading pictures to social media is the
and coffee, but also a design program consistent
with connotations of beverages as well as cul-
chose new tea drinks for its crossover program and created
tural philosophy for branding. In Chinese primary purpose of consumption. In this situation, DPD still
traditional tea culture, the firing and use of tea sets have a HUNCHA, a unique tea brand which became an element
set system and requirements respectively, with forms fixed. worth being included in life attitude.
New tea drinks with an emphasis on personality refuse to Consumption pattern can be secondary, but people
follow the same routine and start contests with their com- need social connection and sense of participation. HEYTEA,
petitors from menu and products to containers and space Nayuki and other tea brands firstly inspired DPD to cross
design. When the head brands of new tea drinks determine over to new tea drinks, but they were not DPD’s instructors.
their own signature packaging, how can boutique tea brands Michael Lam, founder of DPD, said: “This is an abruptly
break through the design pattern and foster a new one skil- rising commercial pattern. It belongs to this generation, but
fully employing mash-ups of different containers, like a free we are more likely to hope that it can express a healthy and
person wandering between consumption and culture? original life attitude to bring people better experiences.”
We discussed this topic with HUNCHA in Guangzhou. Dedicated to empowering new commerce over time,
Taking its brand owner DPD Design Plus Design Hong Kong this space design corporate in its early days began to prepare
(DPD) as the clue source, we explored the interaction the- for a commerce program of new tea drinks, carried out the
ory of tea drinks and containers in the eye of designers. research and development of brand products as well as
concept building. In September 2016, HUNCHA (formerly
Tea-making across Fields TMB Tea Mixture) was launched. Its first store was located
at PO PARK Mall in Guangzhou focusing on ‘high-quality
No one knew the time when young people understood home life’. The dual identities of DPD as a designer and
lifestyle as ‘demonstrable consumption’. The demand for operator began to switch seamlessly.

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