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The Ages Of ver the past five years, since the Haze gave the following conclusions in their

Tea Drinks O rapid development of new tea drinks research page: The thickness and the material of
the milk tea cups have no direct impact on the
in China, people have been enjoying
taste of the milk tea. What has a great impact is
not only the brand logos and various
the temperature of the milk tea when you drink
tastes of milk tea drinks, but also the milk tea
Bottle bottles of various heights and styles. From the it. The temperature affects the taste of the drink.
traditional plastic bottles and the paper cups to
Your response to the first taste determines wheth-
er you think the drink is good or not.
the shakers, from PET (polyethylene terephthal-
ate) transparent bottles to the current trendy
glass bottles, the packaging of milk tea has be- Chain Brands Create Trends by
come an evolutionary history, constantly chang- Default
ing and developing.
Before we talk about the evolving changes The container affects the taste of milk tea,
in containers of new tea drinks, we might as well and the same idea applies to the thriving new tea
take a look at Hong Kong, where most people drinks. As a product evolved from Taiwan-style
have a habit of drinking milk tea. Different from milk tea, the new tea drinks bear the quality of
the Taiwan-style milk tea and new tea drinks, convenience by default regarding the drinking
Hong Kong-style milk tea originates from the experience. So even if soft plastic bottles are no
British practice of afternoon tea and values the longer the best options in the decade after infu-
sense of ‘break time’. Therefore, it is mainly for sion tea drinks lost their popularity, the contain-
eat-in. The take-out containers are usually trans- ers of the new tea drinks still tend to go with
parent plastic bottles. According to the Facebook lightweight PET bottles.
page Milktealogy, there are 11 common contain- Nayuki, one of the new tea brands which
ers. The most impressive ones among those are have taken the lead in marketing milk tea, has a
thick double red line tile cup and glass with wide-spread anecdote of founder Xin Peng having
grooved patterns, which are the classic containers invested 180,000 yuan to make their original de-
of hot and cold milk tea. signs of tea bottles: With the girls being able to
Also, the founders of Milktealogy, Lang and hold the bottle one-handed as the design goal,

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