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the bottle shaped with a wide top and a thin bottom Also, a lot of efforts have been made on the
was selected along with the frosted material to make shapes of bottles. Last year, HEYTEA launched its
a translucent appearance and a slip-proof effect fruit yogurt in bottle, marketed as a low calorie
with rich texture. A groove was designed on the healthy eating habit. Accordingly, PET bottles with
rim of the cup to keep lipstick from sticking. Leak- hard materials (still in the shape of dirty tea bottles)
proof plugs on lids were designed to look like male were specially selected along with a separate de-
and female icons. The design had been adjusted 18 tachable compartment for fruits and grains to dis-
times to get the ‘best grip’ before it was given the tinguish them from other similar products on the
‘Nayuki tea cup’ title. Since then, the design of market. In the milk tea culture where take-away and
‘Nayuki tea cup’ has been remodeled by various take-out enjoy a great popularity, success depends
manufacturers. Its specific parameters may have on details. Even if it is just a small plastic holder, it
become the standard of the industry. Other remod- plays a big role not only in separating the yogurt
eled designs include the chunky round milk tea and fruit to maintain the best taste, also in keeping
bottle of dirty tea, sealing and printing technology, the ingredients intact when consumers or delivery
the bottle covers, and so on. men carry them. The neat and clean design looks
The slender translucent milk tea bottles, like a tail light of a bike penetrating the dark night,
chunky round dirty tea bottles and standard grabs people’s attentions and excites curiosity.
paper cups of hot drinks have become the most
iconic designs in the rise of new tea. Therefore, Creative Freedom of the Indie Brands
the creation in this field has become a top prior-
ity of the packaging design department for each When the chain brands market the milk tea
major brand. The design elements include graph- bottles into brand images, and industry patents, the
ic designs and reshaping the lids, etc. For exam- indie boutique brands, not to be outdone, draw upon
ple, Nayuki updated its logo by changing the the creative freedom to carry out a revolution out-
graphics on the bottles; HEYTEA invented a ro- side the box.
tatable lid for its snow cap tea with chocolate One of them is health-preserving tea from
powder on the top, and LELECHA released the ChunFeng, which was a huge hit in 2019 Shanghai.
limited edition of milk tea bottles, which collab- The renowned royal jelly water was bottled in a bell-
orated with other brands and illustrators. shaped transparent container, placed on ceramic tiles
and illuminated with strong and bright lights. The
light yellow tea looked crystal clear and mouthwater-
ing. In sharp contrast with its Chinese tea competitor
1828 Wang Laoji, it looked fancier and more expen-
sive. Despite its ordinary taste, it stood out as a winner
in terms of its brand image and the fact that it did
successfully attract buying interests.
The perfume bottle shaped milk tea which had
been popular in South Korea has also landed in
Shanghai. Triple P, founded by two Korean girls,
opened its first shop on Changle Road in Shanghai.
There are no seats in the shop for eat-in, but a
display window of perfume bottle shaped milk tea
illuminated by spotlights, which soon became a
trending spot on social media. Decorated with fa-
mous perfume icon ‘N°3’ stickers, thick glass and
cork plugs, the mix and match was more inclined
to be labeled as ‘fancy’.

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