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Customer Portraits and Utensils Matching
under the Surrounding Beverage Atmosphere

T3 Extremely Concentrated Tea, reflecting the brand’s
Vision, smell, taste, and touch are profound meaning, was launched after 500 days and nights of
merged. HUNCHA designs T3 as R&D and adjustment. Recently, HUNCHA updated the product’s
container. In the store of K11 Shopping Mall in Guangzhou,
a work of ‘playing mash-up’ and Guangdong Province, they replaced the brown ‘reagent bottle’
that originally symbolized a laboratory, with transparent cone-
gives the final key to the guest. shaped and round sake bottles as containers for tea soup and
concentrated milk respectively. The stirring stick and the drink-
ing cup are stored in a glass cylinder cooled by edible liquid
nitrogen, and a bell jar isolates the internal from external tem-
perature. The raw materials and tasting methods remain the
same, but the flavor memory is quietly changing the experience
It is the business habit of DPD design company to provide of guests thanks to the new containers.
solutions in terms of design and functionality. When it served The lab-type T3 is still sold in the small HUNCHA store
HUNCHA, as an operator, they retained the idea of ‘artistic at Dongshankou. This is more like the parallel space-time of
design, commercialized art, designed commerce’ and applied it quiet and comfortable streets collided with another busy mod-
in product innovation. ern city. Guests can try different kinds of experiences: drink
milk tea while playing with Shiba Inu dogs, watch the works of
Profound Meaning of Mash-up Hidden in DPD design studio in the small garden, or enjoy the recycled
Concentrated Tea perfume bottles for milk tea into a wall decoration in the living
space of ‘倆’ (Two).
“There is only one T3 Extremely Concentrated Tea in the T3 produced at K11 Shopping Mall is like an upgraded
world” is one of the most resounding slogans of HUNCHA, just version of cultural connotation. “Three core elements of K11
as the proverb says “you cannot step into the same river twice”, — art, culture and nature are unique to this space, which is
and its signature T3 Extremely Concentrated Tea appears. different from the bourgeois cultural environment of Dong-
Three kinds of tea from all over the world are selected. shankou,” said Jianhong Lin , R&D director of HUNCHA. “Most
After dozens of adjustments of temperature, time, air pressure of the guests come to K11 in the afternoon. Before tasting T3,
and other parameters, the concentrated tea soup extracted by they can watch the extraction process of Steampunk at the
siphon function of Alpha Dominche Steampunk and the com- central bar, which is explained by the tea maker. This is a high-
pound milk mixed with three kinds of dairy products are the ly interactive process.” To create a different experience from
basic structure of T3 Extremely Concentrated Tea. Why does the Dongshankou store, it also has more designs, such as the
‘Extremely’ form part of its name? The brand concept of HUN- inverted tubes on the ceiling and the lighting device Seckin Pirim
CHA – mashing up by yourself – and the drinking experience Glitch 2018 designed by the Turkish artist Seckin Pirim. It be-
of milk tea that fits perfectly, are the answer to this question. came an art place about ‘light and shadow’. The new T3 contain-
Two bottles of raw-material drinks with complex taste are er reflects or refracts light through its texture, and the smoke
designed to be put in brown glass bottles, which are presented of liquid nitrogen shapes a ‘fairyland’, perfectly integrating into
together with three shot glasses, a stirring stick and a medi- the space design of the store, adding a high-level sense of cer-
um-sized measuring cup filled with ice. When clerks bring T3 emony and creating an artistic atmosphere for milk tea produc-
to the table, they introduce the drinking methods for you: first, tion and drinking.
smell and taste the respective flavor of 90℃ original liquid in a
small-dose container, and judge its thickness according to your Visual Impacts in Different Experience
own taste, then ‘consider’ the tea milk ratio, and finally pour it Scenes
into the cup filled with ice to rapidly cool it down, to a cup of
ice milk tea that suits your own taste. HUNCHA mixes not only a cup of tea, but also the per-
Vision, smell, taste, and touch are merged. HUNCHA ception of different spaces. HUNCHA holds the idea that inno-
designs T3 as a work of ‘playing mash-up’ and gives the final vation is the way to survive, and it sells online popular
key to the guest. Such interactive experimental drinks are not products that are in line with current trend and aesthetics,
the first to appear on the market, but only a few present them such as milk tea in perfume bottles, dirty tea and so on.
like HUNCHA does.

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