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In this part of product design, HUNCHA will still seek young people. Similar to T3, soda drinks produced by HUN-
hits in Japan and Korea, and try to bury new ideas in vogue CHA also require the guests to mix soda water, sweetener
containers related to the online celebrity economy: Firstly and fruits according to their preferences. However, soda
employing the appearance of containers to ‘lure’ consumers inevitably loses gas before it is consumed. So, HUNCHA
to purchase offline, then guide them to experience new launched a new Colorful Soda, using six 80ml shot glasses
drinks and taste them willingly. to hold six kinds of flavored soda respectively on the shelf
If you pack three drinks at HUNCHA, in addition to dif- with LED lights. In this way, it not only solves the problem
ferent tea drinks, you may also get three different cups, which of product taste and waste, but also provides a brand new
is not only the characteristic of the store but also the seller’s choice of multiple flavors for the guests. The rendering of
worry. Lin said: “Our store has at least six or seven packing cups atmosphere by small capacity and LED light is more suitable
with different materials and shapes. Each milk tea has a different for prolonging the consumption time of guests at the store.
corresponding cup. We need to reduce the possibility of taste In the second half of 2019, they took a new series of
change during transportation through packaging.” However, T3, ‘tea + coffee’ to try another mash-up and gained a lot of
which emphasizes experience, only provides eat-in tasting rath- positive responses. As Lin revealed to us, HUNCHA is also
er than take-out or packaging services. developing a new model of ‘tea + wine’, and plans to promote
In addition, HUNCHA is also trying new products it at Dongshankou store which gathers people from all walks
relating to the night economy and sharing economy. They of life. In the future, it will generate more art patterns,
started to create a new experience scene like Bar loved by relying on its own design gene of endless ‘mixing’.

IT’S ALL

HUNCHA
retained ABOUT

the idea of IT’S ALL
ABOUT
‘artistic design, THE

commercialized MOMENT

art, designed

commerce’ . when great beans become
great business.

At Franke, we’re not just in the business of selling coffee machines. We’re in
the business of creating wonderful coffee experiences for your customers.
It’s all about the moment. We can help you make it wonderful.

100 Want to know more? coffee.franke.com

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