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                                                                                                                           In this part of product design, HUNCHA will still seek   young people. Similar to T3, soda drinks produced by HUN-
                                                                                                                      hits in Japan and Korea, and try to bury new ideas in vogue   CHA also require the guests to mix soda water, sweetener
                                                                                                                      containers related to the online celebrity economy: Firstly   and fruits according to their preferences. However, soda
                                                                                                                      employing the appearance of containers to ‘lure’ consumers   inevitably loses gas before it is consumed. So, HUNCHA
                                                                                                                      to purchase offline, then guide them to experience new   launched a new Colorful Soda, using six 80ml shot glasses
                                                                                                                      drinks and taste them willingly.               to hold six kinds of flavored soda respectively on the shelf
                                                                                                                          If you pack three drinks at HUNCHA, in addition to dif-  with LED lights. In this way, it not only solves the problem
                                                                                                                      ferent tea drinks, you may also get three different cups, which   of product taste and waste, but also provides a brand new
                                                                                                                      is not only the characteristic of the store but also the seller’s   choice of multiple flavors for the guests. The rendering of
                                                                                                                      worry. Lin said: “Our store has at least six or seven packing cups   atmosphere by small capacity and LED light is more suitable
                                                                                                                      with different materials and shapes. Each milk tea has a different   for prolonging the consumption time of guests at the store.
                                                                                                                      corresponding cup. We need to reduce the possibility of taste   In the second half of 2019, they took a new series of
                                                                                                                      change during transportation through packaging.” However, T3,   ‘tea + coffee’ to try another mash-up and gained a lot of
                                                                                                                      which emphasizes experience, only provides eat-in tasting rath-  positive responses. As Lin revealed to us, HUNCHA is also
                                                                                                                      er than take-out or packaging services.        developing a new model of ‘tea + wine’, and plans to promote
                                                                                                                          In addition, HUNCHA is also trying new products   it at Dongshankou store which gathers people from all walks
                                                                                                                      relating to the night economy and sharing economy. They   of life. In the future, it will generate more art patterns,
                                                                                                                      started to create a new experience scene like Bar loved by   relying on its own design gene of endless ‘mixing’.













                                                                                                                                                     IT’S ALL


                                                                  HUNCHA
                                                                   retained                                                                            ABOUT

                                                              the idea of                                                                                             IT’S ALL
                                                                                                                                                                        ABOUT
                                                    ‘artistic design,                                                                                        THE

                                                    commercialized                                                                                MOMENT

                                                         art, designed

                                                            commerce’ .                                                                                 when great beans become
                                                                                                                                                              great business.









                                                                                                                                        At Franke, we’re not just in the business of selling coffee machines. We’re in
                                                                                                                                        the business of creating wonderful coffee experiences for your customers.
                                                                                                                                        It’s all about the moment. We can help you make it wonderful.

     100                                                                                                                                Want to know more? coffee.franke.com



                                                                                                              FRANKE_NBI_Coffee shops_Coffe T&I_190x127_EN.indd   1                                        18.02.2020   17:22:30
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