Page 67 - #45 English

RESEARCH: SCAE is associating
with the University of Copenhagen and
Zürich to look deeper into coffee. It is now
looking into the effects of grinding coffee
and the brewing methods, the influences
of the filter and different forms of filter,
and etceteras. SCAE not only do research
at universities, but also in the field with
the governments. SCAE is recognized by
governments around the world because
they are really trying to promote cof-
fee farmers to produce a higher quality
coffee. Last year Ms. Tiemes worked to-
gether with the government of Antioqia
in Colombia to train and authorize local Subcommittee of World Coffee Events
barista and trainers to deliver SCAE Cof- and licensed for delivery to SCAE and
fee Diploma System. The students were SCAA. This training program prepares
funded by the government on the condi- judges to take part in National Competi-
tion that their skills would benefit the kids tions but also serves as a step-up to go to
of coffee farmers and for this group these WCE Judge Certification together with
Authorised SCAE Trainers had to deliver National Competitions experience. The
the Training for free a couple times per unique thing about this training is that also
year. This year the program will continue. Barista ‘s and coaches are welcome to see
PLAN: This year SCAE Education’s what judges look for in their presentation.
main focus is quality control. Ms. Tiemes The first edition of this Training Program
reveals that SCAE team will show up unan- found place at the Nuova Simonelli Fac-
nounced and observe their trainers whilst tory 16-19 February. In July, SCAE plans
on the job. They will also be doing quality doing a tour in Asia, delivering WCEP in
control by working with consultants in cooperation with Nuova Simonelli, the
countries that are doing audits on behalf WBC Machine Sponsor 2015-2017.
of SCAE. All these troubles, just to ensure TRENDS: ASIA VS EUROPE, Ms.
that trainers are following and delivering Tiemes, from experience mentioned
in the way SCAE rules applies, so coffee that trainers in Asia will be in brewing
quality are preserved. before they step into espresso. However,
PLAN for Asia: Vietnam, China, in Europe, they all start in the espresso
Indonesia, and Malaysia are obviously machine, then brewing. Soon, it will
growing at a fast pace, the need for cof- probably balance out. She also sees that
fee education is exploding. Unlike South interests in roasting is becoming bigger,
Korea, Japan, Singapore, and Thailand, “people are trying to improve their own
where people are already more experi- skills in different aspects of coffee.” At
enced in Championships and Specialty the moment, the exploding market is in
Coffee. SCAE is working more and more the Middle East, in Dubai which attracts
with companies that are becoming more huge interest in the whole Middle East,
interested in training than just only selling there is a high requests for quality cof-
espresso machines as certificates become fee, as well as quality education. As a
more and more important in the whole representative of SCAE, she observes that
world and a machine can only deliver in this industry, people are united, like a
through the barista working it. World family. “You can see that people in the
Annemarie Tiemes is the Education Field Coffee Events, SCAE and SCAA recently coffee business is really working to help
Manager launched WCEP, World Competitions each other and not against each other,
Education Program, developed in the last and that’s what I really love. The whole
three years by the Instructional Design coffee industry, it’s about being to share
due to its setting being at shows, seminars the love and passion for coffee, and that’s
are briefed to 45 minutes per sessions for happening more and more.”
specific subjects so audiences can choose CONSUMER: Ms. Tiemes concluded
what they want to learn accordingly. Also, that consumers are ones who are the
next to the seminars at GulFood was the most important in this industry. As the
SCAE Brewbar where the World Latte supplies grow, the demand needs to grow
Art Champion Christian Ullrich, World too. Though, there is also a fast growing
Cezve/ Ibrik Champion Stavros Lamprini- learning curve of the consumers which
dis and World Barista Champion Hidenori is growing in number, consumers need
Izaki showed their skills and worked side to explore and discover Specialty Coffee.
by side with local Barista’s and with cof- Ultimately, consumers are the one who
fees from Local Roasters decide the success for coffee industry.