Page 63 - #45 English

The Hhistory of Crem
The major challenge when the mas-
sive European tourist invasion to Spain
gained momentum 1964/65 was to pre-
pare and adjust the hotel- and restaurant
trade for this new phenomenon.
Rafael Olaso Peirò was very familiar
with this trade and began importing ex-
clusive, innovative and necessary products
from Italy for developing the hotel- and
restaurant market in Spain.
In 1985 he started constructing an
espresso machine which bore the same Sebastian Lindström, CEO
name as his company – “Expobar” for the
hotel- and restaurant market in Spain.
In 1988 Rafael Olaso Peirò presented
the espresso machine “Expobar” to the
Spanish market. Subsequently he began
exporting to Europe.

Sebastian Lindström, CEO Sebastian Lindström, CEO

Important events in the history of Crem

Crem launched
The new model the brand new
Rafael Olaso Peirò “Megacrem”, feature packed
founds “CREM A. Crem is devel- a new machine Crem initiates two Carat ECO
CAFEXPRESS,S.L.” oped to one of range, places the expansion projects for Crem merges with espresso machine.
with his sights set the largest plants company amongst the American market the company Packed with green
on the interna- in Gandia’s indus- the foremost pro- and forms the two Coffee Queen in credentials and
tional market. This trial sector and ducers. Annual sales companies “MACROLS” Sweden and jointly features for the
year 650 machines changes name to volume reaches in Santo Domingo and forms “CREM INTER- most demanding
are sold. “Crem 1”. 8,000 machines. “CREM USA” in Miami. NATIONAL”. Barista

1993 1998 1999 2000 2001 2003 2005 2006 2007 2008 2009 2014

The new model Crem moves Crem adds another Crem strengthens its product Crem created the
“Elegance” brings location to enable two departments portfolio by creating an up- best espresso machine
great sales vol- expansion of its “Crem 3” necessary per market range. The new available in the Expobar
umes for Crem. production and for work and pro- models “G-10” and “ELENA” range. With the latest
changes name to duction. This year become market leading. All in innovative proper-
“Crem 2”. 12,000 machines previous sales records are ties and technical
are sold. The new smashed and an annual sales solutions, the Diamant
model “Monroc” volume of 22,000 machines espresso machine is of
is developed to are reached. The “Vending” the highest quality, with
meet the market’s model is developed to cover “Diamond” an appropri-
demand for a more all demand regarding coffee ate description of this
price competitive machines. Crem and Coffee espresso machine.
machine. Queen of Sweden start a
factory in Shanghai in order to
expand on the Asian market.

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