Page 64 - #45 English
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Company

        Article/Photos by: MIXER SRL

                    MIXER SRL



                    Specialist fruit puree mix and syrup producer

                    set to conquer SE Asia.




                        It has taken over 25 years for Mixer to reach our      In 1990 Mixer launched the first ever concentrate
                    shores, however the independent family owned Company   puree mix in the Italian domestic market. This was an
                    headed by president Moreno Salmi is fast making a name   enormous challenge in a market dominated by the large
                    for itself with rapid expansion into distant international   syrup producers who were selling cheaper products made
                    markets which appear to have an enormous thirst for   from aroma’s and a small percentage of fruit. Moreno,
                    Mixers revolutionary line of 28 concentrate fruit puree   however, who had worked in bars and led successfully
                    mixes for cocktail makers in bars, hotels, coffee shops and   a multinational sales team selling syrup products, knew
                    kitchens.                                      that the market was ready for a higher quality product and
                                                                   that technology was sufficiently advanced to allow the
                                                                   company to develop 100 % fruit from concentrate puree
                                                                   which would simplify the work of the barman who were
                                                                   used to preparing their own fruit preparations which at the
                                                                   end of the day if not used , would go to waste. The early
                                                                   products were packed in decidedly non barman friendly
                                                                   containers and in 1997 Mixer then launched and patented
                                                                   the first barman friendly speed bottle which today is used
                                                                   the world over adding flair, speed and efficiency to the bar
                                                                   operators tasks. From 2006 the company changed from
                                                                   a trading to a production company taking control of its
                                                                   manufacturer and driving R&D and ingredient selection
                                                                   process. The best fruit crops are selected from around
                                                                   the world and production is completed at our production
                                                                   plant in Brescia North Italy.








































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