Page 65 - #45 English
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Giancarlo Caiazzo
                                                                                 Brand Ambassdor


             The quality and friendly packaging   smoothies, milkshakes and frappe but
         quickly led Mixer to become the leading   also hot and indulgent beverages like
         producer and supplier of concentrate                 lattes, coffee mochas and hot chocolates.
         puree mix in Italy with a 42 % share of   Mixer concentrates are at their best in the
                                nd
         the market. In recent years, 2  generation   preparation of frozen drinks whether they
         family members have joined the company   are cocktails, smoothies or frozen coffee
         and Mixer is now quickly expanding into   beverages guaranteeing an unrivalled taste
         European and overseas markets. At the                                       and texture in the final drinks.
         beginning of 2014 the company was selling
         to 11 export markets and by beginning
         2015 this number as doubled. Quality
         and superior yield with a lower cost per
         drink and the multifunctional use of the
         products are key determinants in the
         adoption of Mixer puree products and                                   Moreno Salmi
         the companies never ending search for                                  The President of MIXER SRL
         local products is helping to build Mixer’s
         pioneer reputation. Mixer products work
         well with many ingredients such as spirit,
         coffee, tea, soda, milk, yoghurt and ice
         cream so they are easily used for prepara-
         tion of a multitude of cocktails, lemonades,
         flavored soda, iced teas and iced coffees,
                                             Mixing tanks
         Mixer’s booth



                                                                                Bottling line



                                                                                Mission statement
                                                                                     The aim of the company is continue
                                                                                to offer integrated beverage solutions
                                                                                and to ensure that our customers are us-
                                                                                ing our products correctly. We organize
                                                                                work -shops and product’s demonstration
                                                                                events both in Italy and in our interna-
                                                                                tional markets where we try to have fun
                                                                                and give drinks solutions to our clients
                                                                                with a smile.
                                                                                     We are looking for qualified part-
                                                                                ners who wish to share our vision and
                                                                                who will help us to bring our products to
                                                                                a wider audience. SE Asia is of particular
                                                                                interest and the feedback from these
                                                                                markets for our company and products
                                                                                has been exceptional in 2014.

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