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sports, or entertainments. Customers also get to meet Growing with Variety
other customers because they usually come at the same “The coffee market is doing very well. There are many
time, creating a vibrant atmosphere that feels like a small new café by new generation of café owners who have
party in a living room,” Gym added. the knowledge and willing to invest. On the other hand,
Another strong point of Get Coffee is the manage- consumers are more knowledgeable and they know what
ment. Even though customers flock in at the same time, they want. It has come a long way since we opened. We
Get and Gym can always handle the orders. “Since most had to explain every detail about each coffee bean and
customers are regular customers, we can remember most its flavour, but now consumers know coffee. Cafes that
of our customers and we know who like what menu. And weren’t really committed died off, leaving the market
although it looks quite chaotic during lunch time, it is fun with quality cafés with supportive customers.” The
for us and we don’t feel stressful at all. We take order, changes in coffee market also pushed Get Coffee to
write the customer’s name and their order on their cups, maintain its standard and improve its product, including
and start making the coffee queue by queue. Customers developing new coffee profiles.
can estimate how long they have to wait from the cups Although the coffee industry is already diverse,
in the queue,” Get explained the ordering steps. Get and Gym still want to see more diversity in brewing
technique and coffee beans. They also want to see more
quality cafés with its own unique character as customers
will have more choices to choose from.
For those who want to own a café, “the key is to fig-
ure out your target customer and your location. Identify
your customers, whether it’d be office workers, college
students, etc. then find the location that suits your target
customer. However, it is quite hard to find a great loca-
tion. When you have your shop, keep your quality up to
the standard and customers will eventually come. Some
of our customers are inspired to open their own café, so
we advised them to get some training before they go on
to the next step. But if they just want to hire someone to
run the shop for them, then we would not recommend
them to open a café since opening a café requires com-
mitment and personal attention. That is what we do since
we open!”

Location Issue
There are always problems to overcome all through the time the
shop opens, but the most prominent problem for Get and Gym is location.
“Location is our big problem because we are located on the underground
floor and it’s hard to spot us. We have a lot of regular customers but we
rarely get other customers. Most customers are office employees in the
building. They come in the morning and during lunch. In the beginning
we only had around 20-30 customer a day. It was a stressful time but we
still love the job more than office job. The number of customers gets
better from the word of mouth, and we get a lot of friends of our regular
customers.”
With only 2 of them working in the shop, you may think that they
would always be some conflicts between them. But in reality, they are a Get Coffee
great team with lots of teamwork. “We hardly fight. Maybe it’s because IBM Building, Basement Floor
we have similar lifestyle, and we like the same thing. I let Get manage the 388 Phahon Yothin Rd, Bangkok, Thailand
coffee. He would do the research and come back to ask for my opinion. TEL: +6687 512 4233
We are alays consulting one another,” Gym said. FB: Get Coffee
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