Page 70 - #60 English

c Brand

Story/ Cristian Soto

THE ABC OF

SUSTAINABLE CAFÉ

DE COLOMBIA

Sustainable Café de Colombia is work-
Economic: √ Productivity
ing with the Colombian Coffee Growers
√ Cost production control
Federation (FNC) in one of the most
challenging and ambitious ventures of the
industry: to make all Colombian coffee Social: √ Social protection (education and health)
sustainable by 2027. √ Equity
What does Sustainable Café de Environmental: √ Management of natural resources im-
Colombia mean? pacted during the coffee activity process.
√ Management of agronomic sustainability.
It is a strategy lead by the FNC to make
all Colombian coffee growing farms sustain- Why aspire to have sustainable coffee practices?
able by 2027, FNC´s 100th anniversary. Co-
lombian coffee will not only be recognized by
Colombian coffee practices have been characterized by having
its quality but also for being sustainable. This
a sustainable calling; in Colombia this has resulted a significant per-
will be accomplished with our own standard,
centage of coffee growers follow sustainable voluntary standards.
a normative system that aims to be strategic,
Today, this commitment to sustainability has massively in-
voluntary, inclusive and scalable: a tool hold-
creased because of the following:
ing high levels of credibility.
● Consumers everyday are becoming more demanding and “re-
What is understood by “sustain- sponsible consumption” is now a global trend. For the coffee sector
ability”? it becomes vital and strategic to maintain and increase markets that
highly value the commitment towards sustainability.
● Businesses and government institutions are more committed
It is the responsible way of doing things.
to implementing sustainable practices.
It means to produce and commercialize coffee
● In the near future, sustainable practices and certifications
following good practices that will consider
will become an industry requirement to access markets. Not being
three pillars or basic principles based on the
able to fulfill minimum standards of sustainability will allocate the
strengths of the country’s coffee value chain.
72