Page 54 - #60 English

c Cover Story

Change

Starts

From

Within.

Re a d -
ing about cli-
mate change can
be very demotivating
and confusing for anyone involved
in coffee. It can give us the feeling
that we won’t be able to do anything
about it because it is too compli-
cated and we are too insignificant.
In the previous part we already
talked about what is going on at the
origin and who and how is helping
coffee production there. Now it is
time to talk about how the rest of
the chain can be involved. As each
and every of us is part of this chain
we cannot escape but admit that
people on every level are responsi-
ble for prosperity of the industry.
Companies

Big companies like Stabucks, Mc-
Donald’s, Nespresso and Illy are already
working on the future of coffee. They
might be protecting their revenue over
the course of decades, but at least they
are investing money in keeping the
coffee production going. They’re not
messing around either; some of them
have vouched to spend hundreds of
millions of dollars on projects at origin.
In 2014, Starbucks invested more than
$3.7 million in Origin Community
Grants to help support the health and
stability of coffee farming communities
from Africa and Latin America. Mc-
Donald’s has been investing more than
$6.5 million over four-and-a-half years
in a technical assistance program to
help approximately 13,000 coffee farm-
ers in Central America produce and
process more sustainably.

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