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Fair Pay                                          find some way to have price indicators and price
                                                                standards. And this price has to be related not to de-
                  In coffee-growing communities around the world   mand and supply, but to the real cost of production,”
              families confront hunger on a yearly basis due to a   says  Jiahang  Wu, Chief  Representative for  Greater
              phenomenon known as, “los meses flacos,” or the thin   China at Colombian Coffee Growers Federation.
              months. As coffee is a seasonal crop, farmers get paid   Setting faire price for everyone is the initiative
              only once per year as they produce an actual product   that several companies have already started: programs
              only once per year. The rest of the time they are sup-  such as Fairtrade and Rainforest Alliance are also
              posed to somehow manage their lives and interest in   helping the industry to improve their minimum stan-
              coffee, as same land that they use for coffee can be also   dards and pushing to excel. These companies help to
              used  for  any  other  products  like  corn,  bananas  etc..   bring more money back to the farmer and smallhold-
              Private farms have more control of their destiny. They   ers. They claim that coffee that they work with has
              usually have access to  credit, to  finance the  harvest.   been cultivated, packaged, and delivered in a way that
              They can also spread their shipments over a wider time   protects the environment and supports social and
              frame. The small scale farmers, if they are members of   economic justice.
              a coo-op can have 2 to 3 payments per year. At the same   Also companies like DRWakefield, Alliance for
              time, asking for an international buyer to pre-pay for a   Coffee Excellence and Café Imports do the best they
              crop which has not been harvested is asking them to   can: DRWakefield have helped with various projects
              take  a big  risk on  production/yield,  let  alone  having   over the years with technical assistance, machinery
              the coffee delivered. If you ask for pre-payments from   and cash where required. DRW through the Café Fe-
              the trader, you need to pass that along the supply chain,   menino Program gives a financial incentive to women
              ultimately asking the consumer to pre-pay for their cup   who deliver coffee to cooperatives which is beneficial
              of coffee in a shop.                              for them but most of all for their families. They
                                                                mainly invest money in the coffee plantations and in
                                                                the education of their children, it improves the way
                                                                they manage their revenue and it also helps them to
                                                                get a better coffee quality.Café Imports set long-
                                                                lasting relationship with the farmers providing pre-
                                                                financing to small producers who otherwise do not
                                                                have access to capital; Alliance for Coffee Excellence
                                                                has held auctions and competitions to find coffees
                                                                that deserve higher prices due to the quality and to
                                                                encourage roasters to properly value these excellent
                                                                examples of craft in coffee.

              The Help


                  Addressing all these problems, The First World Coffee
              Producers Forum opened its doors in the city of Medellin,
              Colombia on July 12, 2017. Final Declaration of Coffee
              Growers from all over the world stated that in face of un-
              certain times for coffee industry there are several steps the
              whole industry needs to take for a better future of coffee:
              there should be held a study to analyze the behavior of cof-
              fee pricing and productions costs in last 40 years and the
              correlation between the two. The study will analyze if the
              financial conditions really reflect the physical reality and
              will find ways to solve it, moreover, there will be created a
              committee for the actions to be followed.
                  This issue has a lot to do with the markets, such
              as mutual funds, real estate markets, currencies, etc.
              Although, they have nothing to do with the coffee
              market it does influence the price of coffee and there
              is no program for balancing producing countries in
              terms of a fair or more structured system. “We need to



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