Page 48 - #60 English
P. 48
c Cover Story
Responsibility is the
price
of better
coffee.
It is Saturday morning, you just turned on TV and prepared some
coffee. Sipping this hot black liquid, you hear the news about global warm-
ing and how harshly it influences our lives. It seems like these news have
been there forever, asking each of us to act accordingly and save water and
electricity, use cars less etc..But what we do not realize is that we are al-
ready taking part in what’s going on: climate change is affecting your life
and it has affected the lives of farmers that grew our morning coffee, it
makes coffee more expensive and harder to plant, therefore it draws a big
possibility for coffee to disappear. According to The Climate Institute, by
2050 total global coffee growing area will be reduced by 50% and by 2100
with average temperature 4.8 °C higher, wild coffee will extinct. Every
day we drink 2.25 million cups of coffee and maybe it is time to face the
problems that threatens the whole coffee chain.
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