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sale on Rarible. They divided their goals months. As I am writing this, they are As Dan explains, the goal is to have
into seasons, with Season 1 focusing on about to open their very first brick-and- a direct relationship with a coffee farm
raising funds to open their first mortar cafe space in New York City, and use the Crypto Baristas project to
NFT-funded cafe space in New York City. which will be funded entirely by the sale invest in said farm’s processing and
In order to do this, they needed to mint of their NFTs. post-harvest capabilities.
and sell a total of 455 NFTs. Inspired by the success of Season 1, “We’re submitting our best lots
Basically, minting is the process of the team is currently launching Season 2 into competitions like the Cup of Excel-
converting digital data into digital assets of their project. This time around, they’re lence to help secure 4x+ the value. That,
that are recorded on the blockchain. The partnering with the Cup of Excellence, a in turn, will allow us to raise the price of
team was successful in their efforts, and high quality coffee competition, to scout all other coffees coming from the farm,”
were able to raise US $200,000 in just 4 potential farming partners in Honduras. he explains.

Crypto Baristas Crypto Baristas, Season 2, can be bought, sold or traded like any
Episode 1: Transparency other asset but because they’re built on
Nick & Dan Hunnewell, founded the blockchain technology, they’re also se-
Coffee Bros. Roastery in 2019, with
And while Progreso is using the cure and immutable.
a mission to provide high quality,
power of blockchain technology to in- For many of us, blockchain tech-
freshly roasted coffee while
simultaneously supporting crease digital inclusion in the coffee nology and cryptocurrencies are still a
initiatives that have a positive sector, two brothers in New York decid- bit of a mystery. Using digital assets like
impact on the future of coffee. ed to use NFTs (non-fungible tokens) to NFTs to support coffee initiatives is not
One year ago, Dan & Nick launched
see if they could create a communi- something you hear every day. At least
“Crypto Baristas”, a project that
ty-driven project that would support we are not there yet. I reached out to
allows coffee lovers to enjoy a
unique experience while supporting coffee initiatives. Dan to find out more about their proj-
coffee initiatives at the source. Nick & Dan Hunnewell, founded ect and discuss digital assets like Cryp-
the Coffee Bros. Roastery in 2019, with to Baristas that can have a positive
a mission to provide high quality, fresh- impact on transparency practices in
ly roasted coffee while simultaneously coffee sourcing.
supporting initiatives that have a positive “Many people are still suspicious
impact on the future of coffee. One year regarding cryptocurrencies” says Dan.
ago, Dan & Nick launched “Crypto Baris- “It was a challenge to convince people
tas”, a project that allows coffee lovers that this was a serious project. We were
to enjoy a unique experience while not experts ourselves and we are still
supporting coffee initiatives at the learning a lot.”
source. NFTs are used to create this one- The brothers teamed up with lead
of-a-kind event. These virtual world illustrator Tony Bui to create a fun-loving
tokens are a type of cryptocurrency that and caffeinated bunch of 60 hand-drawn
represents a unique asset. These assets characters, which they then put up for

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