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C
Great expansions mean
great responsibility
“Waking up” to the smell of cof-
fee. Flipping through a “coffee table
book.” Going on a “coffee break.” The
coffee experience is surely a sensory
experience, which is perhaps why café
culture has taken off to new heights in
the past couple of years as people
search for ways to experience coffee
through their surroundings.
Starbucks started out as a simple
Seattle-based shop selling beans in
1971 and entered a phase of rapid
expansion in 1987 to become the larg-
est retail chain in the world today. As
the brand grew, it started to direct its I always coach
focus to purpose beyond profit in a
mission to “inspire and nurture the my team that
human spirit – one person, one cup,
and one neighborhood at a time.” In we, as women,
2004, Starbucks established its own we can do
ethical sourcing approach known as
Coffee and Farmer Equity (C.A.F.E.) anything.
Practices in partnership with Conser-
vation International. The verification
Photo/ courtesy of Nespresso program measures participating farms ––
against economic, social, and environ- Kirti Sharma, store lead,
mental criteria to promote transpar- Starbucks India
ent, profitable, and sustainable coffee
growing practices, ensuring the
help farmers manage their income. ble material, which carefully protects a circular future with hopes to produce
well-being of coffee farmers and work-
When the pandemic struck, and dispro- the freshness, quality, and taste of the its Vertuo Next coffee machines from
ers, their families, and their commu-
portionately affected these already un- coffees. Nespresso launched the Sec- 99.5 percent recycled material.
nities. From 2015 to 2019, 99 percent
der-resourced communities, Nespresso ond Life program where it gives its The company currently offers
of Starbucks coffee was verified as
created a COVID-19 relief fund that recycled capsules a second life. In recycling capabilities for its alumi-
ethically sourced as measured by
aided those on the ground to find solu- 2019, the brand produced the limit- num capsules in 59 countries and also
C.A.F.E. Practices. In FY20, due to
tions that preserved and prolonged their ed-edition chopsticks as a nod to offer a ‘Recycling at Home’ collective
restrictions caused by COVID-19, au-
crops. Through this program, the brand dining culture in its Asian markets. program option for some regions. In
diting teams were unable to complete
helped growers, their families and their The details of the chopstick body were 2020, the brand launched its first-ev-
all the necessary in-person, on-farm
neighborhoods maintain financial sta- made with aluminum from 30 Nespres- er pods made using 80 percent recy-
audits of its coffee production, result-
bility in unprecedented times. so capsules recycled in Asia and inher- cled aluminum and intends to reach
ing in expiration for farms whose
ited its color from the Volluto collec- similar production makeup a few verification ended in FY20 and were
Strides towards circularity tion to pay tribute to the farms where other lines by the end of 2021. In the not audited. This resulted in 98.6 per-
the coffees originated. The packaging future, Nespresso will expand the
cent of its coffee coming in FY20 from
As a worldwide producer and was from responsibly resourced for- scale of its recycling points to more
C.A.F.E. Practice-verified farms. Last
seller of single-use coffee capsules, ests and the accompanying holder box markets worldwide. Its vision to be
year, the brand shared its multi-decade
Nespresso knew that material recy- could be reused as a capsule dispenser, recognized as a global provider of en-
commitment to become a resource
cling and responsible sourcing wasn’t storing up to 12 pods. Other product vironment-friendly coffee will march
positive company, utilizing the in-
just going to be a challenge but also an creations included an urban bicycle, a on as the brand boldly committed to
store coffee experience to showcase
opportunity. All its capsules are made ballpoint pen, and a Swiss army knife. making every cup of Nespresso coffee
its pledge to building a great business
from aluminum, an infinitely recycla- Nespresso continues to look towards carbon-neutral by 2022.
that scales for good.
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Going green generates green
In 2018, Starbucks announced the
Greener Store Framework, co-devel-
oped with World Wildlife Fund, to ac-
celerate the transformation lower-im-
pact retail stores that reduces
environmental impact. There are al-
ready more than 2,300 Greener Stores
in North America and the brand recent-
ly entered the Asian market with the
opening of the Shanghai Greener Store
in September 2021, its first internation-
al outlet. Starbucks plans to continue its
leadership in green retail by reducing
waste sent to landfill by 50 percent by
2030 – its preliminary target to realize
this aspiration and incidentally the same
deadline year as the 2030 Agenda. At
the Greener Store in Shanghai, Star-
bucks introduced reusability and recy-
cling programs that included lower-im-
pact construction made with upcycled
materials, composting coffee grounds
(giving people a chance to bring some
home) and inviting consumers to join
the movement by bringing their own
cups for a discount. Starbucks has
sourced 100 percent renewable energy
for its more than 9,000 U.S., Canada and
EMEA company-operated stores since
2015. With performance-based stan-
dards that incorporate design and ex-
tend throughout the life of a store,
Starbucks Greener Stores in North
America have reduced energy consump-
tion by 30 percent compared with the
company’s prior store designs. That
equals the electricity use of more than
30,000 homes per year. Additionally,
state-of-the-art technologies treat and
conserve water, reducing annual water
use by more than 30 percent, saving
more than 1.3 billion gallons of water
annually. Meanwhile, 90 percent of
company operated stores have adopted
waste diversion and circular practices,
including recycling, composting,
Grounds for Your Garden, and Star-
bucks FoodShare. Expanding this new
in-store framework will help the com-
pany save $50 million in utilities ex-
penses over 10 years.
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