Page 70 - CTI83_EN

C

An in-store coffee experi- Starbucks has also kept up with its In 2020, Starbucks opened a new
ence for all commitment to creating an inclusive store in the heart of Delhi with an all-fe-
cafe space, and in 2016 the brand opened male team, one of 2 new locations in India
The coffee powerhouse’s new wave its first Signing Store at Bangsar Village staffed entirely by women. The brand
of retail store openings which will have II in Malaysia. The location creates new arrived in India in 2012 and has operated
more emphasis on building an inclusive career opportunities for Deaf and hard through a joint venture with Tata Global
space for all, including pet owners, of hearing partners (employees), while Beverages since. Tata Starbucks has been
people with disabilities and women in also serving as the Third Place for the at the forefront of providing opportunities
a traditionally male-dominated society. area’s long-established Deaf community. for women and promoting equity, inclu-
Pet-owners know that all mo- All of the store’s staff have special em- sion, and diversity in the country with 28
ments are special if they are enjoyed broidery spelling out ‘Starbucks’ in percent of employees in India currently
with their fur babies. To cater to pet Malaysian Sign Language on their women. The company has a goal of
owners who love coffee, Starbucks has aprons. Partners certified as Coffee achieving 40 percent gender diversity in
opened numerous pet-friendly loca- Masters are qualified to conduct coffee the country by the end of 2022. Addition-
tions around the world which usually chat sessions with the public using sign ally, Tata Starbucks has achieved 100 There’s a new dawn and for that coffee, consider the
provides an outdoor patio area for pets language, much like the baristas at Star- percent gender pay equity and was the a new day coming for busi- many layers of life it has
hang out while they wait for their hu- bucks Reserve stores in Malaysia. Star- first food and beverage retailer in India nesses of the world as we shift touched before it reached
mans to pick up a beverage inside. bucks Signing Stores have been designed to offer a five-day work schedule. Tata into an era of accountability you. Consumers have the
Starting in 2018, a slew of designated specifically to meet the needs of Deaf Starbucks also offers its partners childcare and action in this crucial fight power to catalyze change if
pet-friendly Starbucks stores began to and hard of hearing partners and cus- assistance, flexible working hours and for people and planet. Whether we support companies that
open in China in Shenzhen, Chengdu tomers, including visual displays, digital family leave. Starbucks is determined to that’s through alignment with the commit to doing good. Compa-
and Tianjin. These outposts offer an trays, and point-of-sale systems with an provide all customers with the same SDGs or building its own blueprint nies that don’t change will soon
open-air space where pets can play with attached customer display to confirm high-quality in-store experience that it’s for responsible sourcing practices, learn that they must embrace this
others, sip water and lounge with their orders. Today, Starbucks operates 10 globally known and celebrated for. As a all stakeholders have an important new era. Think what’s in your cup
owners. These outlets also organize Signing Stores around the world in Ma- leading force in the inclusion and diver- part to play. The next time you reach can’t change the world? Think again.
pet-friendly events that will help own- laysia, Washington, D.C., China, and sity space within the coffee industry, the
ers connect with each other as the Japan, leveraging technology and art to brand is proud to utilize its cafés to create
country adapts to this new and growing create an immersive experience in sign environments of mutual respect and ac-
animal-friendly consumer market. language and Deaf culture. ceptance for all.

Consumers have the power

to catalyze change if we

support companies that

commit to doing good

72 73