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Great expansions mean Going green generates green
great responsibility
In 2018, Starbucks announced the
“Waking up” to the smell of cof- Greener Store Framework, co-devel-
fee. Flipping through a “coffee table oped with World Wildlife Fund, to ac-
book.” Going on a “coffee break.” The celerate the transformation lower-im-
coffee experience is surely a sensory pact retail stores that reduces
experience, which is perhaps why café environmental impact. There are al-
culture has taken off to new heights in ready more than 2,300 Greener Stores
the past couple of years as people in North America and the brand recent-
search for ways to experience coffee ly entered the Asian market with the
through their surroundings. opening of the Shanghai Greener Store
Starbucks started out as a simple in September 2021, its first internation-
Seattle-based shop selling beans in al outlet. Starbucks plans to continue its
1971 and entered a phase of rapid leadership in green retail by reducing
expansion in 1987 to become the larg- waste sent to landfill by 50 percent by
est retail chain in the world today. As 2030 – its preliminary target to realize
the brand grew, it started to direct its I always coach this aspiration and incidentally the same
focus to purpose beyond profit in a deadline year as the 2030 Agenda. At
mission to “inspire and nurture the my team that the Greener Store in Shanghai, Star-
human spirit – one person, one cup, bucks introduced reusability and recy-
and one neighborhood at a time.” In we, as women, cling programs that included lower-im-
2004, Starbucks established its own we can do pact construction made with upcycled
ethical sourcing approach known as materials, composting coffee grounds
Coffee and Farmer Equity (C.A.F.E.) anything. (giving people a chance to bring some
Practices in partnership with Conser- home) and inviting consumers to join
vation International. The verification the movement by bringing their own
Photo/ courtesy of Nespresso program measures participating farms –– cups for a discount. Starbucks has
against economic, social, and environ- Kirti Sharma, store lead, sourced 100 percent renewable energy
mental criteria to promote transpar- Starbucks India for its more than 9,000 U.S., Canada and
ent, profitable, and sustainable coffee EMEA company-operated stores since
growing practices, ensuring the 2015. With performance-based stan-
help farmers manage their income. ble material, which carefully protects a circular future with hopes to produce
well-being of coffee farmers and work- dards that incorporate design and ex-
When the pandemic struck, and dispro- the freshness, quality, and taste of the its Vertuo Next coffee machines from
ers, their families, and their commu- tend throughout the life of a store,
portionately affected these already un- coffees. Nespresso launched the Sec- 99.5 percent recycled material.
nities. From 2015 to 2019, 99 percent Starbucks Greener Stores in North
der-resourced communities, Nespresso ond Life program where it gives its The company currently offers
of Starbucks coffee was verified as America have reduced energy consump-
created a COVID-19 relief fund that recycled capsules a second life. In recycling capabilities for its alumi-
ethically sourced as measured by tion by 30 percent compared with the
aided those on the ground to find solu- 2019, the brand produced the limit- num capsules in 59 countries and also
C.A.F.E. Practices. In FY20, due to company’s prior store designs. That
tions that preserved and prolonged their ed-edition chopsticks as a nod to offer a ‘Recycling at Home’ collective
restrictions caused by COVID-19, au- equals the electricity use of more than
crops. Through this program, the brand dining culture in its Asian markets. program option for some regions. In
diting teams were unable to complete 30,000 homes per year. Additionally,
helped growers, their families and their The details of the chopstick body were 2020, the brand launched its first-ev-
all the necessary in-person, on-farm state-of-the-art technologies treat and
neighborhoods maintain financial sta- made with aluminum from 30 Nespres- er pods made using 80 percent recy-
audits of its coffee production, result- conserve water, reducing annual water
bility in unprecedented times. so capsules recycled in Asia and inher- cled aluminum and intends to reach
ing in expiration for farms whose use by more than 30 percent, saving
ited its color from the Volluto collec- similar production makeup a few verification ended in FY20 and were more than 1.3 billion gallons of water
Strides towards circularity tion to pay tribute to the farms where other lines by the end of 2021. In the not audited. This resulted in 98.6 per- annually. Meanwhile, 90 percent of
the coffees originated. The packaging future, Nespresso will expand the
cent of its coffee coming in FY20 from company operated stores have adopted
As a worldwide producer and was from responsibly resourced for- scale of its recycling points to more
C.A.F.E. Practice-verified farms. Last waste diversion and circular practices,
seller of single-use coffee capsules, ests and the accompanying holder box markets worldwide. Its vision to be
year, the brand shared its multi-decade including recycling, composting,
Nespresso knew that material recy- could be reused as a capsule dispenser, recognized as a global provider of en-
commitment to become a resource Grounds for Your Garden, and Star-
cling and responsible sourcing wasn’t storing up to 12 pods. Other product vironment-friendly coffee will march
positive company, utilizing the in- bucks FoodShare. Expanding this new
just going to be a challenge but also an creations included an urban bicycle, a on as the brand boldly committed to
store coffee experience to showcase in-store framework will help the com-
opportunity. All its capsules are made ballpoint pen, and a Swiss army knife. making every cup of Nespresso coffee
its pledge to building a great business pany save $50 million in utilities ex-
from aluminum, an infinitely recycla- Nespresso continues to look towards carbon-neutral by 2022.
that scales for good. penses over 10 years.
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