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I’M NOT A BARISTA,

So What?

O n April 8, Kickstarter, the crowdfunding platform, un-

veiled a project called “Brewing Guide”, a card deck that
records 48 recipes. As the first of its kind that matches
various coffee equipment, the Brewing Guide enables
users to enjoy a different cup of coffee at home. The secret recipes
are contributed by world champions, coffee bloggers, industry insiders
and coffee lovers, who share the same name in this case – I’M NOT A
BARISTA (IMNAB).

Rekindle in a Professional Stance

Micky Wang’s journey in the coffee industry began when he
studied business in Denmark when we was about 18. Inspired by the
European culture, he volunteered in many NPOs, which shaped his own
definition for personal success. He came to believe success should be
more than just earning one’s daily bread and chasing dreams; it should
also include helping others where it’s within one’s power. Back in Jan-
uary 2020, when the pandemic had not taken hold, Micky decided it
was time to make a change. He remembered seeing a T-Shirt with the
words “I’m Not A Barista”. He thought this slogan would be amusing to
a coffee insider and an idea started taking shape. To bring it to life, he
quit his job as marketing director with Bubble Lab, moved from Beijing
to Moscow and founded IMNAB.

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