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                                                                                                                                                         Compared to their fami-
                                                                                                                                                         ly-owned peers who can have

                                                                                                                                                         food on the table with human

                                                                                                                                                         beings, it is difficult to say
              However, when such good will gets immersed in busi-  get more “tips” driven by their instinct – getting close to cus-
          ness context, the profit-oriented animal theme cafes become   tomers with snack, allowing them to pat itself, having a nice                     the animals in theme cafes
          the mainstream. As we tend to prefer pretty little animals but   meal and leaving. In this way, customers pay for the short
          there is no beauty standard, the “clean bred” seems to become   experience of being a pet owner, having fun with the animals.                  really share the enjoyment
          the only “fair” rule to judge if an animal is good businesswise.   However, stuck in the identity of “pet”, the animals are forced
          For dogs and cats, the market requires them to be pure-bred   to work and communicate. Compared to their family-owned                          with human.
          with certificate, and judge their class based on if the pets are   peers who can have food on the table with human beings, it is
          eligible for competitions and their results. This brings the   difficult to say they really share the enjoyment with humans.
          increasing price of normal pets and homogenization of cat   Brutal “new friends”  The store owners’ eagerness for
          and dog cafes, forcing some stores to find a new profitable   profit doesn’t just reflect on hiring non-human staff, but also
          way. They have turned their eyes to those uncommon animals.   on their hourly consumption pattern. The furry and pure an-
          To offer friendly experience, sheep, rabbits, racoons and call   imals appeal to many customers who may feel the place is like
          ducks are good choices; for special style, hedgehogs, owls and   a stress-free Utopia and want to “occupy” their lovely emo-
          lizards are introduced.                       tional comfort. However, in the harmless space, some may even
              Reversed subject  In most of the animal cafes, custom-  be malicious. To protect animals and ensure high turnover rate,
          ers can purchase snacks to feed the animal staff. Leaving the   many animal cafes offer service packages for one or 2 hours.
          nature and embarking on the journey of taming, the animals   With the package, customers can play with animals within the
          are led to experience the social life and quickly learn how to   certain time, and enjoy some drinks and desserts.

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