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for them to replicate the surprising flavor with no systematic term, but maybe it can change their lifestyle.” Micky keeps
information.We love the ritual created through the cards and highlighting the expanding rolling ball effect in the growing
meeting more new friends.” course of IMNAB. When the group was first launched online,
IMNAB offered branded T-shirts as major products. A UAE
Community Goodwill customer called Sulaiman booked an order worth about 300
USD to support this new coffee not-for-profit organization,
For IMNAB, Brewing Guide just makes the power of cof- motivating Micky to go forward. Not long after IMNAB’s estab-
fee insiders accessible, but brings more significance and power lishment, a Greek barista suffered from a traffic accident and
to the coffee community. had to suspend his work for a while. When he returned to his
In this way, Brewing Guide is widely applicable. IMNAB Limited by quarantine and travel ban, baristas find a new role and went to a local competition, he had a financial crisis.
mixes the specific specialty coffee consumers with normal way to fill their life void on the Internet, delivering their hab- Luckily he reached Micky and got support from industry peers.
coffee lovers, and delivers the pleasant flavor with a neutral its of brewing at home and the meaning of enjoying good “Though 150 euros is not a lot, but enough for his daily expense
eye. “Rob Clarijs offered a recipe for French Press, which we coffee. “This can at least tell many people that coffee is not just in Greece. This is more meaningful than I expected, and en-
couldn’t see in normal specialty coffee house.” Micky recalled, bitter. Maybe what we do can only interest people for a short courages me to help more coffee insiders.”
“As he said, ‘everyone can buy a French Press in any store, even
in a dollar store. As ground coffee is also easy to get, brewing
equipment should be simple, so should coffee.’ This impressed
me a lot. For me, making a simple cup of coffee is like lowering
the threshold for specialty coffee.” Many Italian specialty cof-
fee lovers shared brewing recipes for Moka pot, breaking the
stereotype that hand drip and Moka pot are necessary at home.
The increasing price of coffee beans and equipment after the
pandemic also reflects the importance of this idea. “When many
coffee farmers and baristas work hard to earn a living, most of
the profits go to the middlemen and equipment suppliers. And
we want to give the people at both ends of the industry chain
back the profit they deserve.”
Based on this philosophy, the brewing equipment stated
on the card varies. If you don’t have V60, you can get a Clever
Drip and an interesting Chinese equipment Lily Drip. Of course,
if you have many items of professional equipment, you can pay
just 5 dollars to get a new accessory and create a different
flavor to inspire more sparks. As Micky says, he frequently uses
the recipe offered by Sarah J Hannaway, the winner of Irish
Aeropress Champion 2020. With 16 grams of coffee, 45 seconds
of blooming time, 250 milliliters of water, and a slightly differ-
ent method, it can create a totally different flavor. “Without
these physical cards, many would use typical methods to brew
coffee. They may encounter different flavors, but it is difficult

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