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References: we might play some modern tunes or Latino ing, the knocking of the handle (porta filter),
music to keep the younger crowd entertained I think this sensory experience is the core
1. psychologytoday.com/us/blog/ienviron-
and moving.” nature of a coffee shop.”
ment/201406/environmental-psycholo-
gy-and-the-coffee-shop Talking about the most beautiful “sound “I am always amazed by the sound when
2. sca.coffee/sca-news/25-magazine/issue-8/ or voice” in the cafe, the owner of S.F.F Coffee, coffee beans are pouring into the grinder hop-
english/designing-for-the-forgot- Yang Qian, said: “Apart from background mu- per.” “The fizz of milk frothing brings me the
ten-sense-25-magazine-issue-8
sic, there are quite a few other sounds that I wonderful aroma”; “The gentle clinks of cups
like. If I have to choose one, it goes to the sound and the pings of ready servings give me more
of the grinder! Because every day after I grind expectation of the coming drinks.” “All the
the coffee I can always see the customers as- voices of coffee introduction gives me a ful-
tonished when they step into the cafe: ‘Wow, fillment of knowledge”, “The baristas’ giggles
smells so good!’” in their busy working, happy work makes the
Sharing the mutual affinity, just like Yang coffee better.” “The white noise in the cafe,
Qian, a coffee enthusiast expresses in the the gentle background music, and the sound
survey: “I like the coffee-making sounds from of the daily routines in the bar often put me
the espresso machines, and I enjoy the grind- into a one or two minutes of meditation state,

“I hope that the music in the cafe is Obviously, Arnon Thitiprasert, the World
well-designed. Soft and tonal music is import- Latte Art Champion 2017, also has his own
ant for customers to linger longer.”, “Light method to choose the music played in his cof-
music, people talking softly, then I would feel fee shop: ”I personally pick all the sounds of
very much relaxed.” “I like light music, blues, my playlist music for my cafe, because it is
countr y music, soft voices, rela xed and helping me to work behind the espresso bar
smoothing…” Sound has its own way to make flawlessly and to create the vibe so that no
[2]
people feel various emotions. In a survey on other cafes could be the same. There is so much
Voices and Sounds, the vast majority of the variety from Hip hop, rock, Alternative,
poll’s participants show their preference for Nu-metal, emo, chill house, trance, deep house,
background music in cafes. and much more, because they are music I like
No doubt, together with other interior de- in different ages and I have been collecting
signs, smart cafe business owners have begun to them one by one since high school until now,
leverage music or sounds to create a unique ex- so I really love to hear what I love in my cafe.”
perience for their customers, as well as to show Great minds think alike. Martin, who is
their own stylishness. “Our coffee shop is spa- well-versed in coffee and cocktails hybrid
cious and well-lit and you can see the busy traf- management, uses music to create different
fic outside the window. So I choose relaxing moods at different times of the day:
electronic music, atmospheric blues, and alter- “We started the day with chill jazz and
native R&B that can increase the vitality in the acoustic style of music to set up the mood and
cafe and embellish the precious fashion vibe for as soon as we hit the first rush we moved to
guests in their moments of slowing-down.” When 80/90 funk to bring the vibe up. Around lunch
talking about the music, Yang Qian, the owner time we played classic crooners/Rat Pack mu-
of Chongqing SFF Coffee, shows her confidence sic followed by faster swing and blues. Some-
in the selection of background music. times in the late evening when the place is full

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