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In each coffee shop, different languages, dialects
and the free flowing conversation, as well as various
sound clips work together, creating a series of sound
elements, and in turn, each part of the set reacts and
defines the cafe in a unique way, and that’s what has
been seen, heard, enjoyed, and recollected by the cus-
tomers, and that’s why and how the best memories about
a cafe linger on...

Sound, the Forgotten Sense of Taste

Taste a cup of delicious coffee, listen to your
favorite song, close your eyes, and enjoy a wonderful
moment in a day. I believe that many friends have
had such a pleasant experience like me. In January
2015, sitting in a cafe in the tourist resort of Kota
Kinabalu (Malaysia), for the first time I heard the
newly released Sugar by Maroon 5. The cheerful tunes
and MV plots attracted me. The song was so compel-
ling that it became the only single-hit for rest of my
journey. The experience in that cafe, the local deli-
cious treats, the whole trip, and of course, this mag-
ical masterpiece popularized all over the world later
sion). And as we have often seen in recent years, there on, all generates one of the best memories in my life.
are various live streamers sitting in a coffee shop,
flooding talking.
“In the coffee shop, I hope to see people from all
walks of life talking and enjoying themselves in differ-
ent languages.” Ken, a specialty coffee fancier, spoke
out for his kind. Like Ken, definitely and luckily, baris-
tas have more opportunities to listen to the “Voice of
the World” in cafes.
The World Latte Art Champion 2017, Arnon
Thitiprasert, who owns a coffee shop in Chiangmai
(Thailand), Roast8ry LAB, feels very proud: “As many
of the world-famous people in different categories,
from celebrity chefs to a princess of Thailand have
been to our cafe. There are so many conversations
going on. They might start off about coffee then go to
their personal interest, and seriously many of them
are so good and it is difficult for me to pick one. As
most of the time we are making coffee and cannot
listen to the whole conversation...”
Martin’s experiences are just as fascinating in
Sydney: “Day time is full of business meetings and
usually people stay alone to work on their laptops or
read books. In the evening it is all about friendly meet-
ings after work or dates. I am trying to be professional
and avoid listening to private conversations. But once
it happened to me when a group of ladies were saying
that they know the owner (me), but they didn’t realize
that it was me who was serving them the whole time.”

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