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coffee. Yes, I think I’ll talk about other topics rather than
coffee (though it is great) because personally I would like
to learn more about other things and by talking with you I
can always learn something.”
Truly, communication can help each of the baristas
progressing fast, as well as providing guidance to the cus- NO KEG
tomers. Be proactive, and keep sharing your opinion, each
of your little steps contributes to a better coffee industry.
Thanks to technology, we are able to realize the great
impact of the sound, either positive or negative, in cafes and COLD BREW
in our lives. Before another leap of the industry, maybe it is
the right time for the cafe owners to seriously consider the
sound issue, and see how to make a small sound change to
strengthen competitiveness and ensure a better consumer
experience. While for a consumer who loves coffee and
enjoys the cafe vibe, when you sit in a cafe again, remember
do your best to make our Second Home better and enjoy the No Kegs to Store.
wonderful new acoustic experience.
dreams and inspire each other, express their opinions, I have heard such a slogan Voices that Change the World. No Kegs to Clean.
show their concerns, communicate challenges they are Believe it or not, each of us has the ability to do something to
facing and find the solutions. There comes the age: Your change the world with our voice. Jianing Du, the championship No Kegs to Manage.
voice matters. of the World Brewers Cup 2019, presented 10 minutes fully
Knowledge-wise, the local consumers in China have with confidence, giving the world a chance to hear the voice
a lot to learn, while being baristas or any one the works in from China; Jeff Hann filmed and launched separately two
the promising industry, we may take it as a positive oppor- documentaries “Coffee Master” (2016 Coffee Man) and “Cof-
tunity to sharpen the knowledges and technique we’ve just fee Heroes” (2020 Coffee Heroes), he used the cameras to
learned in the past five to eight years by sharing them with record the voices of the champions, showing the way they
our peers and customers alike. Taking a lead in our commu- change themselves, as well as the way they are transforming
nity like brand champions will narrow the gap between the our coffee world. Today I am eternally grateful to present some
two sides of the counter. of voices from around the world.
The world champion, and the key manager of several By the end of this article, I would like to extend my
bars at the same time, Martin, who won the honor of the top appreciation to all the interviewees. They are Yang Qian
100 most influential bars in the world in 2020, keeps hum- from Chongqing SSF Coffee, the World Latte Art Champion
ble and works hard. “If I pay a visit to a coffee shop, I usu- (2017) Arnon from Thailand, Rolf CHEW, my business
ally talk about business or working depending on the person partner from Malaysia, and Martin Hudák from Australia,
I am with. If the baristas are not busy, I am trying to have the World Coffee in Good Spirit Champion 2017, and I won’t
a conversation about coffee they offer and give suggestions. forget all the friends who seriously responded to the ques-
Generally speaking, unfortunately coffee shops are not bars, tionnaire, thank you for passing your voice in such a special
where you have friendlier and more hospitable staff like in way. It is a great honor for me to convey your passion and
cocktail bars.” inspiration to the world through CTI Magazine. Now available with optional Nitron Gas Module
Another young Champion and the talented coffee The highest appreciation is not to utter words but to live Compatible with all Nitron Cold Draft dispensers, the Gas
entrepreneur, Arnon expresses his wish to communicate them. While I am expecting to travel around and visit coffee Module accessory is an alternative external gas source that can
with more people. “To be honest, I might not be the good shops in the world soon after Covid-19, with the strong support be used in place of high-pressure tanks or nitrogen generators.
example for this question because most of the time people from all the above voices, once again I will firmly hold my
always recognize me everywhere I go around the world and belief, and will definitely encourage all of you to hold it too: LEARN MORE: bunn.com/nitron
start talking to me and most likely asked me to show them Every day when we walk into a cafe, sipping a cup of luscious
Latte Art, which I am more than happy to talk and show coffee and enjoy, take a moment to listen to the sound around,
them. So when I find in the cafe that baristas don’t know be kind to all the voices. To make the coffee world better, I
me, I kind of enjoy myself, if I talk I might not talk about would like to hear more from you. Your voice matters!

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