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by high-profile contemporary artists. The Gerais, one of Brazil’s major coffee growing
very walls of the store are used to tell nine regions, he found work as an economist for
stories, describing the nine reasons for illy’s the International Coffee Organization. But
uniqueness while, adjacent to the entrance, photography went from a simple hobby
a mosaic made from 63 thousand tiles to a calling, and in 1973, Salgado started a
depicts the famous advertisement made career in images by documenting the lives
for illy by Xanti Schawinsky in 1934. All of poor, migrant workers in Latin America
illy products are available to purchase at and Africa. Scent of a dream is also a book,
the illy Caffè flagship store in Piazza Gae curated by Lélia Wanick Salgado, the pho-
Aulenti: coffee machines, collector’s cups, tographer’s wife, where the stunning im-
breakfast accessories, chocolate, tea and ages of places and people are accompanied
confectionery. Ideal as a gift or to enjoy by the profound text provided by Andrea
the illy experience at home. Illy, Luis Sepulveda, Angela Vettese and of
course, Sebastião Salgado. Scent of a dream
SEBASTIÃO SALGADO AND ILLY – SCENT is a photographic journey through coffee
OF A DREAM, VENICE growing countries: the greatest artistic
Started in 2002, when Sebastião reference ever produced on the coffee
Salgado and illy met, Scent of a dream is a world. The project is based on a shared
photographic journey through coffee grow- common value: sustainable development,
ing countries: the greatest artistic reference the fundamental principal by which the
ever produced on the coffee world. With Trieste-based company is able to maintain
the collaboration of Bevilacqua La Masa its supreme quality. Throughout his career,
Foundation Scent of a Dream is shown in Salgado has managed to use his black and
Venice, at the Foundation’s gallery in Piazza white pictures to celebrate the daily lives
San Marco. The exhibition consists of a se- of those on the plantations, and the beauty
lection of 75 of the most representative im- of the terroir from which the precious bean
ages from the great maestro’s photographic is grown and harvested. The sequence of
journey. Salgado was born in 1944 in Minas his images was constructed, shot by shot,
in ten of the countries from which illy buys
coffee: Brazil, India, Indonesia, Ethiopia,
Guatemala, Colombia, China, Costa Rica,
El Salvador and Tanzania.

THE FACTORY AND HEADQUARTER,
TRIESTE
The illy mega factory is based in
Trieste, Italy. As ones of the world most
advance factories, they transform more
than one hundred tons of coffee daily with
more than 22 acres is needed. It is at a port
location where it can distribute coffee to

all over Europe and the rest of the world.
The factory, however, tries to achieve its
perfection. Its taste has to be unique and
it needs to ensure the perfect blend, as it
is the secret that will always stay with illy.
The mega factory incorporate scientific
labs with advanced technologies to analyze
each and every bean. The goal is to achieve
the optimum aroma, sweetness, and bal-
anced. Did you know that, more than 400
billion cups of coffee are being consumed
everyday where nearly half the amount
is supplied by illy! It’s a passion for the
drinker. The factory is the transformation
of the product. From the green beans, it
goes to the large vibration that separate
the beans for its weight. Going on to the
silos; then to the roasting, and cooling. To
ensure the standard secret tastes of illy
coffee. David Brussa, as the main taster is
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