Page 68 - #47 English
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Report
Story: Sutdrip
Photo: Coffee t&i Thailand
ILLYCAFFÈ: The Legendary Heritage
THE GREATEST EVENT EVER TO BE DEDICATED TO COFFEE
A PASSION FOR SCIENCE, RESEARCH AND KNOWLEDGE
ILLYCAFFÈ BACKGROUND
Dated back since 1933, or more than 80 years ago, Francesco Illy started his journey with coffee. The story
begins in Trieste, Italy, the Adriatic port town where coffee first entered Europe. Innovation runs deep at illycaffè,
going back to the company’s very beginning. It truly is a Journey Through Time, where it has its long rich innovation
background, with the passionate coffee lovers to curious scientists, creating the purists quests for ultimate quality and
pleasure in the coffee cup. From then on, Illy’s mission is, “Our mission, passion and obsession is to delight all those
who cherish the quality of life, through our search for the best coffee nature can provide, enhanced by the best avail-
able technologies and by our search for beauty in everything we do.” Their company’s value is: “Excellence. We aim
to inspire throughout all illy touch points in our value chain from bean to cup by creating extraordinarily good and
beautiful experiences and products as well as by working efficiently and with a sense of urgency in our quest to always
satisfy our customers’ needs and wishes.”
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