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Company

Article/Photo by BWT
Coffee Delight in the Far North

BWT water+more: Partner and event sponsor for World of Coffee 2015
in Gothenburg

Hej Sverige! Gothenburg, which is known for its vibrant café culture, will be the hotspot for baristas, coffee
experts and players in the international coffee business on June 16th - 18th, 2015. The three-day event organized by
the Speciality Coffee Association of Europe (SCAE) was held at the Exhibition & Congress Centre and it attracted
roughly 5 000 visitors from around the world. Coffee artists will be fighting for the honors in the exciting World
Coffee Roasting Championship, World Cup Tasters Championship, World Brewers Cup, World Coffee in Good Spirits
Championship, and World Latte Art Championship competitions. BWT water+more will be able to capitalize par-
ticularly on the last four disciplines, because water plays a crucial role alongside of a top barista, the machine and the
beans. The WoC 2015 event sponsor and partner drives innovation in water optimization for the gastronomy sector.

Natural Balanced Water for Coffee Professionals! water bottles to visitors who then had the opportunity to fill
At Stand B10 + C9, BWT showcased its broad water up the bottles with perfectly optimized, refreshingly cool
optimization portfolio for gastronomy which contains the water at different spots, namely in the BWT water+more
right solution for any need. No matter whether the water Water Lounge, at the company stand and from the “water
comes from the Norwegian fjells, a spring in the Swedish porters” who were out and about in the entire exhibition
archipelago islands or the water tank on a cruise ship which area. So right from the start, the guests at WoC get a unique
is crossing the ocean, BWT water+more filtration systems and highly sensory impression of the exceptional quality
provide highly effective machine protection and ensure a of BWT water.
consistently exquisite taste in a cup or mug. There were more fun at BWT stand, by simply
The optimized water delivered by the highly inno- just filling out the voucher or entry ticket, applicants had
vative BWT bestmax BALANCE filtration system is pure, a chance to win lots! Many prizes were given out at the
totally free of sodium, potassium and phosphates and, in BWT water+more. There were winners winning trips to
contrast to other filters on the market, there is also no silver the 2016 Championship in Ireland, Emerald Isle, double
in the water. The pH level is consistently high, ensuring walled glasses, pitchers, and many more.
that drinking coffee is a consummate sensory experience.
Promoting a fine balance of acids and bittering agents, this Sensory experience helps make an impression with
water brings out the exquisite taste and makes sheer poetry water
out of any specialty coffee. It is a real must have for any Pure water at Europe’s biggest coffee event? Of
coffee professional. course, because “perfect coffee enjoyment begins with
the water,” explained Dr. Frank Neuhausen, Managing
Hit the jackpot and win a trip to Ireland Director of BWT water+more. “After all, it is the main
Right at the entrance, BWT water+more gave coffee ingredient (up to 98%) of coffee and other speciality hot
enthusiasts a great reception. The water experts handed out beverages. Its composition has an immense influence of
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