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Discover through interaction
“Discovering Ninety Plus” is an
activity for coffee hobbyists to taste coffee
like a pro. Through observing, smelling and
finally tasting, participants are asked to
identify the Ninety Plus coffee out of four
coffees from the same region. With prizes
to be won, participants are fully submerged
in the indulgence of Ninety Plus.

A down-to-earth dream
The opening film blew the guests
away to the Ninety Plus coffee estates
in Ethiopia and Panama. Introducing his-
torical influences and deep understanding of
Arabica coffee in Ethiopia, and unique micro
climates in Panama - key factors for the
success of Ninety Plus.
Founder and CEO of Ninety Plus -
Mr. Joseph Brodsky made an appearance
during the Shanghai event, who shared
his first coffee epiphany when he tasted
“blueberries” in specialty coffee. The ex-
perience was so confusing for him that he
decided to leave his job, and investigate
further into the mysterious world of spe-
cialty coffee.
The Ninety Plus company was
founded in 2006. With their sensory lab,
well-managed coffee estates, and unique
processing methods, Ninety Plus coffee
quickly established itself as one of the
top-quality coffee producers in the world
today. Since the release of its first coffee,
Ninety Plus had become the top-choice for
baristas in competitions, and has made a
few world champions. And now the China
tour had brought the uniqueness of Ninety
Plus from the judges tasting spoons to the
public.

Experience different expression through
different methods
A fiesta on the pallet. Sampling of
floral and juicy Hachira, creamy Nekisse,
bright and crispy Lomi Tasha and other
Ninety Plus coffees.
Ninety Plus Espresso and cappuc-
cino is made using one of the industry’s
top-end Slayer machines. Perfect combina-
tion of top ingredient and equipment.
Coffee science is taught at the brew-
ing section. Including water : coffee ratio,
and how other factors affect the brew.
Baby brewers are reminded to be careful
in minding the details.
Today, Ninety Plus coffees had
become one of most renowned top-end
coffee producers in the world. And it is
Jascaffe China’s mission, during the three
hour event, to share coffees and ideas
amongst professionals at and coffee lovers
across China, and for attendees to go home
feeling coffee-educated.
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