Page 49 - #56 English

Three Crimes of Instant Coffee Can instant coffee turn the table once more?

There are some undeniable problems about making Looking through all those paragraphs above, there
instant coffee: First, because, while making instant coffee, are two main reasons why instant coffee is not the best
beans are always under-roasted, coffee stays at a basic option for your health: there are bad quality raw materi-
level. So it won’t fully reflect the real flavor of coffee als, too much additives and preservatives. But with the
beans.Next, because of the budget issues, the company new technology, will it be able to produce its line of
will choose high productive, low price Robusta coffee specialty coffee? Nowadays, we can see a new kind of
beans, which taste bitter and contain a big amount of instant coffee rising up from the horizon.
caffeine, for making instant coffee; broken and bad cof-
fee beans affect flavor of coffee and drinking this kind ① Buencafe is the world largest Arabica freeze
of coffee for a long time will not do any good to our dryer company founded by Columbia’s FNC. It
health. Lastly, in terms of the different kinds of additives has over 75% of the market and controls the qual-
and preservatives in instant coffee, there is only 1/4 to ity of their technology in every way. They hope
1/3 of the original grinded coffee left in the 3-in-1 instant they can improve the experience and opinions on how people think
coffee, the other 3/4 to 2/3 is the coffee-mate, aka non- of instant coffee. Also, people in Buencafe think that right now there
dairy creamer, that changes taste of coffee. The coffee- are still lots of potentials in the Chinese instant coffee market, but it
mate contains large amount of sugar, syrup and vegetable is confusing for customers to make decisions because of all the nega-
oil, and, again, drinking this coffee for a long period of tive comments about additives. So it will be a long way for Buencafe
time will damage your health, especially, CVS. to change the way Chinese think of the instant coffee.
② Another brand, named Sudden Coffee,influenced
Two Instant Coffee Producing Methods by Silicon Valley technologies, is called “Instant
Coffee You’ll Actually Want to Drink” by New York
SprayDryer,aka SD. Spray Dryer method is one Times. They take beans from Ethiopia, uses the
of the most widely used method in the industrial business standard roasting technology, then extracts the
now. It vaporizes water under a very high temperature espresso by using La Marzocco Linea. After that, uses the dryer method
and dry the coffee until it becomes powder. This method to compress it into fine powder. Recently, in order to make the difference
works efficiently well and costs less, but because of the between the normal instant coffee and Sudden Coffee clear, the com-
heat sensitivity of the beans, the high temperature will pany changed its brand name to “No-Brew Coffee”, for showing its ad-
make a huge impact on the original coffee flavor. Thus, vantages of drip coffee’s aroma and more smooth and much richer taste.
by using the spray dryer method, the flavor of the instant We have to admit, this is another way to help instant coffee to turn the
coffee will be reduced. table in the market.
Freeze Dryer,aka FD. The Freeze Dryer method
nicely solves the problem of preserving the original flavor Above all, there are two ways to decide whether
of the coffee. By using the ice sublimation method, it a cup of instant coffee is bad for our health or not: first
freezes the water of coffee liquid, directly from solid to is basic materials and second is the additives. If we
vapor, thus achieving the dryness. Because it is running have all these steps improved, then we can make an
under low temperature and a highly vacuum space, the exquisite cup of instant coffee with rich taste, just like
heat sensitive substances can be preserved, so aroma the specialty coffee has.
and flavor of the coffee will be kept completely. This
kind of method can preserve the original flavor of the
coffee and it is leading a new wave of technology.

Green bean
Freezing
Freeze
concentration
Roast
Freeze dried

Grind

Extraction Packing

49