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I Iced

Dairy Alternative Drinks

Are Booming!

The global market for dairy alternative drinks is
expected to reach US$16.3bn in 2018, up dramatically
from US$7.4bn in 2010. Significant developments in this
area include the acquisition of WhiteWave, the parent
company of So Delicious in 2016, presenting Danone with
the opportunity to further developing its interests in this
dynamic market in both North America and Europe.
In another key region, Want Want, one of Greater
China’s leading food processing companies, recently
announced its expansion into soy and other plant-based
beverages. This comes in tandem with the widely publi-
cized investments and expansions by Tyson, Maple Leaf,
and Pinnacle Foods into the meat-free and plant-based
markets. Now, dairy-free alternatives are taking a seat at
the forefront of the plant-based table.
China is enjoying particularly strong growth for
dairy alternative drinks, with a CAGR of 18.7% forecast
between 2010 and 2018, reaching a market value of
US$6.7bn, compared with a more modest, if still impres-
sive, CAGR of 10% in the US. Dairy alternative drinks
accounted for 7% of global dairy launches recorded by
Innova Market Insights in 2016, up from 6% in 2015.
Actual global launch numbers more than doubled over
a five-year period. Just over half of these launches were
positioned as lactose-free, nearly 40% as vegan and just
under a quarter as GMO-free.

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