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A JOURNEY IN
REVERSE
Back to the Source
In today's modern world, rapid technological progress allows us to engage in previously By utilizing digital tracking technology, such as blockchain-based solutions, each step
impossible activities. The journey that coffee beans make to end up in our cups can of the journey can be traced back to its source. Many coffee companies have developed
now be tracked down to their origin, thanks to a large digital infrastructure. You can apps that allow consumers to scan a QR code on the bag of coffee beans and learn more
imagine this as a journey in reverse, where you as the consumer can experience the about their origin. Through such apps, you can learn who grew the beans, where they
origin story of your coffee and take part in sustainability practices that are being were harvested, and where they are roasted and packaged. The unique digital identities
implemented throughout the supply chain. assigned to each bean allow you to follow its entire journey and even ask questions
about the origin story of your coffee
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