Page 10 - 0517 #88 eng 190254mm（净尺寸）
P. 10
C
Sustainable Tracking Tipping the Farmer
This type of tracking technology further allows us to take into account sustainability But what if you could also directly support the farmer who produced your coffee? With
practices. Companies can use this data to provide consumers with detailed information the help of a digital wallet system, you can now make direct payments to farmers if you
about the environmental impact of their coffee – where it was grown, how it was wish. This new technology can help increase transparency in the payment process, create
processed, and what methods were used to ensure sustainable production. This can more equitable and direct financial relationships between farmers and buyers, and give
help consumers make more informed decisions when purchasing their coffee and even peace of mind when sending money. You as a consumer can be sure that your money is
support sustainable practices. For example, you can make a secure donation to support received securely by the farmer and will have a direct positive impact on their livelihood.
sustainability projects at the farm level. Just imagine doing that directly after you just sipped the coffee they produced: a true
journey in reverse.
10 11
