Page 6 - 0517 #88 eng 190254mm(净尺寸)
P. 6

“WE PRINT GOOD STUFF ABOUT COFFEE.”                                                                                       FROM THE EDITORS






                                                                                                                                 Welcome to the first issue of 2023. Our theme is Re-year and is dedicated to explor-
                                                                                                                          ing, rethinking, and regenerating the ever-evolving coffee, tea, and ice cream industry.
                                                                                                                          Words like “regeneration”, “rethinking”, “reverse”, “re-design” and “re-invention” become
                                                                                                                          our guides for this journey.
                                                                                                                                 The Cover Story uncovers re-invention efforts across the coffee chain, from past to
                                                                                                                          present. It examines the shift from traditional coffee business processes to cutting-edge
                                                                                                                          technology through examples and conversations with experts in the field. Our Design col-
                                                                                                                          umn takes an even closer look into the industry, specifically at re-designing and brand
                                                                                                                          building. As coffee becomes increasingly popular in many parts of the world, we explore
                                                                                                                          how coffee brands and shops can be transformed to meet their customer’s needs.
                                                                                                                                 In this issue we further explore the journey of Steven Moloney in his mission of
                                                                                                                          bringing forward new ideas to the world of coffee events, and Peter Bjerg , a creative indi-
                                                                                                                          vidual, whose understanding of traditional ways has enabled him to find new paths for in-
                                                                                                                          novation. A Londoner’s guide to cafe hopping is also included, providing an insight into the
                                                                                                                          vibrant London coffee scene that never fails to amaze. The Opinion column offers a platform
                                                                                                                          for debate and discussion, with a focus on topics such as regenerative coffee farming and
        Coffee t&i (China)               Resources                      Australia                                         rethinking coffee products, through which we hope to encourage everyone to think more
        To keep updated about the coffee   China                        Antony de Fina                                    deeply about the important issues facing the industry.
        society, please follow us:       Nicole Ou                      15/136 Keys Rd,                                          We will also hear from Yujia, the host of Coffeeplus podcast, about her trip to Yunnan
              @coffeeteaimag             No.23, Lane 1157, Middle Yan’an   Cheltenham, VIC, 3192
                                         Rd., Jing’an District, Shanghai,   +61 (03)  9532 1517                           Province to learn more about coffee farming and production. Additionally, Scott will tell us
        Publisher                        China                          +61 0411 648 487                                  the story of his family’s tea business and how it has adapted through generations, proving
        Shanghai CTI Media Co.,Ltd.      +86 21 6333 9299               www.casaespresso.com.au                           how the old and the new can accumulate. Finally, we’ll take a look at how eco-friendly pack-
                                         cti@coffeeteaimagazine.com
        Managing Editor                                                 The contents of this publica-                     aging for ice cream challenges old conventions and brings new energy to the industry and
        Nicole Ou                        Singapore                      tion must not be reproduced                       how immersive tech & 3D visualization can be used in creating an unforgettable experience.
                                         LIM SHI JING | Director        in whole or in part without
                                         CATCH THE WAVE INTERNA-        written permission from the                              With this issue, we aim to use the power of the word “new” to express our anticipa-
        Editor
                                         TIONAL CO PTE. LTD             publisher. For any permission                     tion for what lies ahead in the coffee, tea and ice cream industry. This “re-year” has been a
        Vasileia Fanarioti
                                         150 Orchard Road, #04-30,      requests, please email
        Anna Zhang                                                                                                        time for farmers, suppliers, roasters and retailers in this sector to make significant strides
                                         Orchard Plaza, Singapore 238841   cti@coffeeteaimagazine.com
                                         +65 97475846                                                                     that will shape how we enjoy coffee going forward. This issue is our way of expressing
        Proofreader
                                         shijing@catchthewaveintl.com                                                     optimism for the future of these industries as we embark on a new year.
        Vasileia Fanarioti
                                         Vietnam
        Design                           Vuong Boi Nghi
        Jun Guan                         3rd Fl, Yoco Building, 41 Nguyen
        Jiarong Xie                      Thi Minh Khai St., Dist 1, HCMC,
                                         Vietnam                                                                                                       -------  CTI Editor Team
        Cover Art                        +84-8 3822 5806
        Hanna Liu                        aki@coffeeteaimagazine.com


     6                                                                                                                                                                                                             7
   1   2   3   4   5   6   7   8   9   10   11