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 Sustainable Tracking                         Tipping the Farmer

 This type of tracking technology further allows us to take into account sustainability   But what if you could also directly support the farmer who produced your coffee? With
 practices. Companies can use this data to provide consumers with detailed information   the help of a digital wallet system, you can now make direct payments to farmers if you
 about  the  environmental  impact  of  their  coffee  –  where  it  was  grown,  how  it  was   wish. This new technology can help increase transparency in the payment process, create
 processed,  and  what  methods  were  used  to  ensure  sustainable  production.  This  can   more equitable and direct financial relationships between farmers and buyers, and give
 help consumers make more informed decisions when purchasing their coffee and even   peace of mind when sending money. You as a consumer can be sure that your money is
 support sustainable practices. For example, you can make a secure donation to support   received securely by the farmer and will have a direct positive impact on their livelihood.
 sustainability projects at the farm level.  Just  imagine  doing  that  directly  after  you  just  sipped  the  coffee  they  produced:  a  true
                     journey in reverse.





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