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What are the benefits of using 3D product imag- We also like to conduct pilot projects and sometimes ensuring their customers had an accurate understand-
ing for ice cream businesses? provide technology support to creative companies. ing of each product.
Attractive content has a direct impact on sales, Since embedding 3D product images into the online
especially when it comes to improving online conversion Can you give us some examples of how business- catalog, the brand has noticed that customers spend an
rates. High-quality 3D images of ice cream make it look es have used your services to improve their over- average of 19 seconds more time browsing products and
so real you can almost taste it, leading to an increase in all customer satisfaction and sales? 26 seconds more on the most popular bags. The more
purchase intention and consequently, online sales. After A great example of how a brand can use 3D prod- time a customer spends in a shopping environment, the
embedding interactive 3D product images into online uct images to improve customer experience and online higher purchase probability is, so immersive content is
catalogs, our clients see a significant growth in their sales is Claris Virot’s online store. Claris Virot focuses an effective tool to increase online conversion.
add-to-cart conversion rate. on designing bags, purses, belts and footwear, most of Footwear brand SHOES 53045 also uses our
which are made of python, lizard, and croco leather. solution to digitize their items in 3D and provide
How can interactive 3D visuals help customers It’s essential for the brand to allow online shoppers to consumers with high-quality visual content. After
engage emotionally with an ice cream brand? study every detail of their unique products. The brand embedding interactive 3D visuals of shoes in its on-
3D visuals allow consumers to interact with prod- digitized items in 3D with the help of the Cappasity line store, the brand managed to improve customer
ucts like they would in real life: they can change the platform and embedded interactive 3D product images engagement. The average time an online shopper
angle of perception and zoom in to examine the texture into their online store. Immersive content helped the spends on a product page has been improved by 18%
and decoration of a dish in detail. This interactivity of brand build purchase confidence and enthusiasm by thanks to interactive 3D images.
immersive content makes the customer experience more
engaging and memorable, which helps you build an
emotional connection with your audience and stand out
from the competition.

How would you suggest using AR as a marketing
tool for ice cream businesses?
You can create an AR hologram of ice cream and use
it in the menu, marketing materials or on the company’s
website to make them more interactive and appealing for
customers. Augmented Reality allows consumers to place
dishes into a real life environment, making the customer
experience more engaging and informative. For instance,
if you add AR holograms to a delivery app, your custom-
ers will better visualize the dishes and have the right
expectations from your products.

What are some of the biggest challenges facing
3D product imaging for ice cream?
Q&A You are one of the first short time window to work with. Everyone needs to act
When you shoot melting ice cream, you have a very
companies to shoot ice
cream in 3D. What was
the inspiration behind fast and have paper towels ready. Luckily, with Cappasi-
ty it takes you only 40 seconds to shoot an item in a
this photoshoot? studio. In total, it takes only 3 minutes to complete the
Our company provides the first end-to-end solution entire process of 3D content production, including shoot-
for the fast production, easy embedding, and powerful ing an item, digitizing it in 3D and embedding the result-
analysis of 3D and AR content. Our tools help to deliver ing 3D content into a website.
immersive online viewing experiences for the premium
segment, mostly for e-commerce. But we also think that What kind of support does Cappasity provide to
the application of this technology is commercially valu- businesses that use its platform?
able in the food industry. Ice cream is a visually appeal- We educate brands and photo studios in how to
ing product, and we did a professional photoshoot to create high-quality immersive content, give advice on
show what a 3D visual of ice cream can look like if you equipment necessary for shooting, and help them inte-
use our technology. grate the resulting content into their websites and apps.

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