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I

An immersive experi-

ence can create a

deeper connection
between the customer

and the brand, which

leads to increased

loyalty and positive

word-of-mouth.

The cost of this technology has been a hindrance so to increased loyalty and positive word-of-mouth. In many
far, but it is expected that prices will become more ac- parts of the world, ice cream is a product that evokes
cessible over time. 2023 could be a critical year for AR strong feelings of nostalgia and fun. Therefore, immersive
adoption within digital marketing channels. We may soon tech is an excellent way to allow customers to connect
see widespread implementation of this innovative tech- emotionally with ice cream products in a way that tradi-
nology across many industries. Now, you might be won- tional marketing channels may not be able to accomplish.
dering how this can benefit the ice cream industry? Cappasity is at the forefront of this revolutionary
The most obvious application of 3D visuals and trend and provides an easy-to-adopt solution for busi-
AR within the ice cream industry is product demon- nesses wanting to take advantage of immersive 3D visu-
stration. Instead of relying on traditional media, com- als and innovative digital experiences. The company
panies could host virtual experiences that allow cus- offers a revolutionary solution for interactive 3D product
tomers to view products close-up and interact with visualization, allowing e-commerce businesses to create
them. This would enable consumers to make more in- and deliver an immersive shopping experience that blurs
formed buying decisions, as they can better visualize the lines between online and in-store.
the product before purchase. Additionally, 3D visuals Cappasity CEO and founder, Kosta Popov, has 20
also have potential to be used as part of marketing years of experience as a software company CEO, and is an
campaigns, creating more emotional connections with expert in 3D technologies, SaaS solutions, and mobile
customers through interactive experiences. applications. We reached out to Kosta to find out more
An immersive experience can create a deeper con- about the potential applications of 3D visuals and AR in
nection between the customer and the brand, which leads the ice cream industry and in the retail sector in general.

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