Page 85 - CTI84_EN
P. 85

New
 C                                             Shanghai




                                               Neighbors








 In 1876, coffee advertisements
 appeared in the newspaper Shun Pao.
 This shows that by 1876 at the latest,
 coffee had been the daily food of
 Shanghai people, when western
 restaurants in Shanghai used coffee as a
 way to attract customers. In 1886, the        Fresh Beans Bring New Neighbors
 first independent cafe in Shanghai
 opened.

                                                   From the professional analysis based on finely collect -
                                               ed   d at a   to   t he   p e r s on a l   ex p e r ie nce   of   wa nde r i n g   a ro u nd
                                               l a ne s   a nd   s t ree t s ,   s p ec i a l t y   cof fee   i n   S h a n g h a i   no   do ub t
                                               head s  the  li st  in  Chi na,  defined  by  its  world-cl a ss  dens e
                                               cafes, high consumption per capita and varied flavors.
                                                   Ac c o r d i n g   t o   S h a n g h a i   C o f f e e   C o n s u m p t i o n   I n d e x ,
                                               Shangh a i bo a sts some 6,9 13 chain  coffee  brand store s and
                                               independent cafes, way more than the number in New York,
                                               L o n d o n ,   To k yo   a n d   o t h e r   f i r s t - t i e r   c i t i e s   i n   t h e   wo r l d .
                                               Wi t hin  the  co untr y, Sha ngha i owns twice a s many cafes as
                                               Gu a n g z hou  and  t wo - t h ird s  more  t han  B eij ing.  Here,  t hos e
                                               i nte rnational  br ands  h ave  set  roo t s  since  early  days  and
                                               expanded  their  prese nce  to  middle-  and  ou te r-rin gs.  New
                                               non-domestic brands still take central districts like Huang-
                                               pu,  Jing’an  and  Xuhui  as  their  first  destinations.  For  ex -
                                               a m ple ,   L ava z z a   f rom   It a ly,   C of fee   L ibre   f rom   Kore a   a nd
                                               B lue  Bo t t le   wh ich  f inally  enter s  Chin a   become  new  f lavor
                                               landmarks in these districts.
                                                   Among the 4,239 independent cafes, new stores mush -
                                               room   at  a  biannual,  month ly  or  even  weekly  pace.   Jin g ’an
                                               Te mple,  the  shared  sp ace   for  off ice  i nhabitants,  to ur ists
                                               and  community  households,  witnesses  the  advent  and  ef -
                                               forts of many coffee  profess iona ls.
 After the reform and opening up, many
 international coffee brands, have
 located their first store in China in
 Shanghai station, Japanese coffee chain
 brand Doutor Coffee, Canadian coffee
 brand Tim Hortons, American coffee
 chain brand Peet’s Coffee, etc.







                                              Shanghai

 84                                                                                                   85
   80   81   82   83   84   85   86   87   88   89   90