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New
      C                                                                                                                                                    Shanghai




                                                                                                                                                           Neighbors








         In 1876, coffee advertisements
         appeared in the newspaper Shun Pao.
         This shows that by 1876 at the latest,
         coffee had been the daily food of
         Shanghai people, when western
         restaurants in Shanghai used coffee as a
         way to attract customers. In 1886, the                                                                                                            Fresh Beans Bring New Neighbors
         first independent cafe in Shanghai
         opened.

                                                                                                                                                               From the professional analysis based on finely collect -
                                                                                                                                                           ed   d at a   to   t he   p e r s on a l   ex p e r ie nce   of   wa nde r i n g   a ro u nd
                                                                                                                                                           l a ne s   a nd   s t ree t s ,   s p ec i a l t y   cof fee   i n   S h a n g h a i   no   do ub t
                                                                                                                                                           he ads   t he   l ist  i n   C hin a ,   de f ined  by   i t s  world - cl a s s   den s e
                                                                                                                                                           cafes, high consumption per capita and varied flavors.
                                                                                                                                                               Ac c o r d i n g   t o   S h a n g h a i   C o f f e e   C o n s u m p t i o n   I n d e x ,
                                                                                                                                                           S h a nghai b oasts  s ome  6 ,91 3  ch a i n  coffee  brand  s tores a nd
                                                                                                                                                           independent cafes, way more than the number in New York,
                                                                                                                                                           L o n d o n ,   To k yo   a n d   o t h e r   f i r s t - t i e r   c i t i e s   i n   t h e   wo r l d .
                                                                                                                                                           Wi t h in  t he co u nt r y,  Shan g h a i  ow ns  tw ice a s  m a ny c a fes  a s
                                                                                                                                                           G u a ngzho u   and   two-third s   more   t h a n   Be i jing .   Here ,   thos e
                                                                                                                                                           inter n at ion a l   brands   have   se t   ro ots  since   early   d ays  a nd
                                                                                                                                                           ex p a nded   t he i r  pre s ence   to   m idd le-  a nd  o u te r - ri ngs.   New
                                                                                                                                                           non-domestic brands still take central districts like Huang-
                                                                                                                                                           pu,  Jing’an  and  Xuhui  as  their  first  destinations.  For  ex -
                                                                                                                                                           a m ple ,   L ava z z a   f rom   It a ly,   C of fee   L ibre   f rom   Kore a   a nd
                                                                                                                                                           B lue   B o t t le  wh ich   final ly   ente rs  C h i n a   become   new  f l avor
                                                                                                                                                           landmarks in these districts.
                                                                                                                                                               Among the 4,239 independent cafes, new stores mush -
                                                                                                                                                           ro om  at  a   bi a nnu a l,   monthly   or   even  week ly   p ace .  Jin g ’ a n
                                                                                                                                                           Te m ple ,   t he   sh a red   s p ace   for  of fice   i n h abi t a nt s ,   to u r i s t s
                                                                                                                                                           and  community  households,  witnesses  the  advent  and  ef -
                                                                                                                                                           forts  of  many   coffee  profe ssional s.
         After the reform and opening up, many
         international coffee brands, have
         located their first store in China in
         Shanghai station, Japanese coffee chain
         brand Doutor Coffee, Canadian coffee
         brand Tim Hortons, American coffee
         chain brand Peet’s Coffee, etc.







                                                                                                                                                          Shanghai

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