Page 84 - CTI84_EN
P. 84
New
C Shanghai
Neighbors
In 1876, coffee advertisements
appeared in the newspaper Shun Pao.
This shows that by 1876 at the latest,
coffee had been the daily food of
Shanghai people, when western
restaurants in Shanghai used coffee as a
way to attract customers. In 1886, the Fresh Beans Bring New Neighbors
first independent cafe in Shanghai
opened.
From the professional analysis based on finely collect -
ed d at a to t he p e r s on a l ex p e r ie nce of wa nde r i n g a ro u nd
l a ne s a nd s t ree t s , s p ec i a l t y cof fee i n S h a n g h a i no do ub t
he ads t he l ist i n C hin a , de f ined by i t s world - cl a s s den s e
cafes, high consumption per capita and varied flavors.
Ac c o r d i n g t o S h a n g h a i C o f f e e C o n s u m p t i o n I n d e x ,
S h a nghai b oasts s ome 6 ,91 3 ch a i n coffee brand s tores a nd
independent cafes, way more than the number in New York,
L o n d o n , To k yo a n d o t h e r f i r s t - t i e r c i t i e s i n t h e wo r l d .
Wi t h in t he co u nt r y, Shan g h a i ow ns tw ice a s m a ny c a fes a s
G u a ngzho u and two-third s more t h a n Be i jing . Here , thos e
inter n at ion a l brands have se t ro ots since early d ays a nd
ex p a nded t he i r pre s ence to m idd le- a nd o u te r - ri ngs. New
non-domestic brands still take central districts like Huang-
pu, Jing’an and Xuhui as their first destinations. For ex -
a m ple , L ava z z a f rom It a ly, C of fee L ibre f rom Kore a a nd
B lue B o t t le wh ich final ly ente rs C h i n a become new f l avor
landmarks in these districts.
Among the 4,239 independent cafes, new stores mush -
ro om at a bi a nnu a l, monthly or even week ly p ace . Jin g ’ a n
Te m ple , t he sh a red s p ace for of fice i n h abi t a nt s , to u r i s t s
and community households, witnesses the advent and ef -
forts of many coffee profe ssional s.
After the reform and opening up, many
international coffee brands, have
located their first store in China in
Shanghai station, Japanese coffee chain
brand Doutor Coffee, Canadian coffee
brand Tim Hortons, American coffee
chain brand Peet’s Coffee, etc.
Shanghai
84 85