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I

Then I realized that the ice cream market has been reshaped by the rising Chinese
fad brands and Gen Z. It is no longer a field led by the heroic duo of the daily
brand Little Pudding and the rare tasty Häagen-Dazs, as it was in my childhood.

Ice cream

on fire

in b l azing C hin e se f ad

A friend of mine is an enthusiastic girl with an Internet overdose. On her social

accounts, she may post an “Instagrammable” product for which she has queued
for hours, and soon after add 5 more to her exploration list. Recently, a trendy
museum ice cream in her WeChat Moment triggered my interest. To an ice cream lover like
me, summer is the season for ice cream, as the scorching sunlight gives me a good excuse
to gulp down the dessert. I immediately ordered this specially-shaped ice cream online. To
my surprise, another friend, normally invisible on his WeChat Moment, also posted this
ice cream on a whim. The photo was taken in front of the museum. At a young age, he is
obsessed with museums and cultural sites and insensitive to trendy stuff, earning himself
a moniker of “veteran cadre”. This confused me: has Chinese ice cream become so popular?
Then I realized that the ice cream market has been reshaped by the rising Chinese fad
brands and Gen Z. It is no longer a field led by the heroic duo of the daily brand Little
Pudding and the rare tasty Häagen-Dazs, as it was in my childhood.

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