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I

The ice cream market has been reshaped by the rising Chinese
fad brands and Gen Z. It is no longer a field led by the heroic duo
of the daily brand Little Pudding and the rare tasty Häagen-Dazs.

Plant-Based Diet

Fa l ters i n C h i n a , Wh ere i t H a s M a i n ta i n e d
a Footh o l d f or Three Decad e s

P lant-based milk has been a keyword for the Chinese coffee

market from 2020 to 2021. Wrapped up in the fancy titles of
“sustainable development”, “healthy vegetarian doctrine” and
“bright lifestyle”, this food category has embraced its heyday.
Seemingly like a new acquaintance, plant-based food has in fact held a
foothold in this large land for a while.

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