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T Illustration / Jun Guan

All the attention go to a catchy song, which
simply repeats “I love you, you love me,
MIXUE Ice cream&Tea”.

CHANSON

A Sweet Chanson of A Sweet Drink

D uring the blazing summer day, the new-style tea drink brands welcome their “hot”

season, as if the whole industry were driving in the fast lane. The healthy herbal drink
Chunfeng and the once cherry-specialized Tea Buds, raised tens of millions of RMB
in their Pre-A and A1 funding rounds respectively; Auntea Jenny gathered an extra
investment of nearly 100 million RMB; Heytea completed another round of financing and increased
its market valuation to a record-breaking 60 billion RMB; and most notably, Nayuki got listed on
the Hong Kong Stock Exchange at the end of June, becoming the first listed new-style tea drink
brand. Apart from these outstanding brands, many up-and-coming drink brands and prepackaged
tea leaf brands are attracting attention from capital. Such boom echoes with the White Paper on
New-style Tea Drink 2020 by Nayuki and CBNData, which predicted that the market scale might
exceed 110 billion RMB in 2021. However, such astronomical figures are beyond the imagination
of normal customers and do not lead to heated discussion. Instead, all the attention goes to a catchy
song, which simply repeats “I love you, you love me, MIXUE Ice cream&Tea” 16 times.

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