Page 65 - #64 eng 电子版

You run Drift with your girlfriend, by this concept, since we use coffee as our
Daniela. How is your vision of the way of getting to know a city. The English
magazine different and which of translation of dérive, is Drift.
you brings what into the working
process? Do you write for the magazine?

Me, Daniela, and my sister Elyssa who was In the beginning I wrote more than I do
also involved with Drift from the begin- now. Now, most of my time is spent man-
ning, have a similar overall vision for aging Drift as a business.
Drift. If we didn’t, it would be difficult
working together! So our differences are Why you decided to show cities
subtle. Originally, I wanted to publish the through coffee in Drift? How do you
cover in colour but Daniela suggested pick the cities?
Black and White. We had many debates
and discussions about it. Ultimately, she It’s a combination of a few factors. We
made a strong case and we decided to go have a running list of cities we feel have
with B&W. I am happy I listened to her! either an established or developing coffee
culture. We then look at the list and make
What does the name Drift mean? an assessment as to which city has the best
“coffee story” to tell right now. Feedback
Drift is the translation of dérive, a term from our readers is particularly valuable
About DRIFT coined by Guy Debord. According to Guy to us: when there’s overlap in the cities
Debord, in psychogeography, a dérive is readers suggest, we tend to emphasize
DRIFT is a stunning new an unplanned journey through a land- those cities. It also helps if we have a
print magazine devoted to scape, usually urban, on which the subtle personal interest in visiting and learning
coffee culture – with aesthetic contours of the surrounding more about the particular city since we
exquisite photos and architecture and geography subconscious- spend so much time there putting togeth-
fascinating articles. And ly direct the travellers, with the ultimate er each issue. We also try to vary regions
despite it being new, it’s
already known by most goal of encountering an entirely new and so each Volume of Drift feels very differ-
baristas around the world. authentic experience. We were inspired ent from the previous one.

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