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c People
Drif ting Thro u gh Coffee C apit als
Adam Goldberg
Sharing a life worth eating.
Who is Adam Goldberg? Could you What did you study and what did you
please tell us more about yourself. do before Drift? How this experience
influenced you?
I am the Editor-in-chief of Drift Mag-
azine, Ambrosia Magazine, and a small I studied Engineering Management at Co-
food blog called A Life Worth Eating. lumbia University in New York. Previously
I worked as a software engineer for several
Did your family drink coffee when companies including my own start-up Cam-
you were growing up and how was pusNetwork and Google. When working at
your first coffee experience? these companies I learned how to manage a
team, how to develop and ship products,
My parents were coffee drinkers. I re- how to decide what features get implement-
member my mom brewing a pot of ed or eliminated. These skills were particu-
coffee in the morning. On weekends, larly helpful in the beginning when shaping
my dad would come home with a crate the vision of Drift.
of 7-11 coffee. I always liked the smell
of it, but not the taste until I grew old- How and why you decided to start a
er. The first time I drank coffee was on printed coffee magazine?
a cruise ship in Alaska. I woke up early
and went outside on the deck to watch I love to travel, and realized that a core part
the glaciers crack into the sea. It was of my travelling was shaped around different
so cold outside, but the ship had a giant coffee shops. Before visiting a new city I would
pot of coffee. I poured myself a cup make a list of the coffee shops I wanted to
with milk and sugar and drank it out- visit. By using the coffee shops as a guide,
side to keep me warm. before I knew it I was walking around the
entire city. That was the inspiration for Drift.
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