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c Management

indirectly, they still change the perception of people about
chocolate and promote the work of these people who grow
cacao beans. As it seems to the brothers, to obtain the
quality there needs to be a better infrastructure and im-
provement in educational systems for cacao producers to
harvest better cacao beans. This outcome ultimately will
reflect in the improvement of the producer’s financial
situation. On the customer’s side, it will change the story
For instance, we believe that if we find a right me-
that Dan and Jon tell customers, this story cannot and
dium to store dark chocolate, we could age the chocolate
should not stay the same and as specialty chocolate de-
in certain way for us to try a vintage chocolate. So, we
velops, life conditions of farmers and people at the origin
are getting closer to wine and/or spirits. We are exper-
should also.
imenting with different aging process and see which
one can give us the best results. However, for this to
work it will take us quite a long time to acquire a reliable
set of data.”
Moving to a new country and becoming successful,
P.Chokko creators stay humble and still remember where
they got all the inspiration from: “the Venezuelan culture
has influenced us in a great way. The clash of distinct
culture between the Korean and Venezuelan culture has
shaped our family and us in a very unique matter. Being
a third cultured kids (exposed to 3 different cultures:
Latin, Korean, American), it gave us a wider perspectives
of looking at things rather than a monoculture. However,
the Venezuelan culture definitely gave us the blunt joy- Founders
fulness that a lot of Latin American culture tends to
project.” So as a part of Venezuelan society, the two still Jon and Dan grew up in a
fusion of cultures, this
try to help to the country in crisis as much as they can.
experience made them the
Jon and Dan are looking for ways to help Venezuelan and connoisseurs of distinctive
other cacao producers in a more direct way. Nevertheless, tastes and flavors.

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