Page 70 - #64 eng 电子版

c People

Nevertheless, while working as a sports
journalist, BK felt that there was something
missing as he could only start writing when
some athletes made a certain move that
needed to be covered. That’s when he real-
ized that he would rather be a creator than
spectator. By now it has been already 8 years
of BK being a creator of his own brand, Fritz
Coffee Company, that is famous all around
South Korea. And it seems like coffee world
has influenced BK a lot: “One of the main
reasons I delved into the coffee industry was
that I had a deep admiration for fair trade.
I realized through working directly with coffee
producers that fair trade can be practiced and
interpreted in many different ways. Also I
came to deeply appreciate my life by working
closely with people whose value is to preserve
high quality and create delicious products.”
Fritz Company is famous for
Liberal arts education background great-
using a sea lion in their design.
ly helps in the business as well as passion
about coffee. It allows me to approach the
café business with a wide range of view-
points, which helps build future plans. That
is why Fritz pays big attention to the design
and packaging. “I have always been interest-
ed in design. We highlight our design as one
of points of difference of our brand. We
value quality in design as we do in coffee.”
Living in one of the busiest cities in Asia,
BK can see how coffee is important to Koreans:
just like curry to the English. “I think that
coffee brings a sense of solace to the city life.
A cup of coffee won’t change one’s life. But I
believe that it might provide people with the
time to refresh thoughts and this will perhaps
change their lives.” As for BK, coffee represent
his personal gratitude because Fritz’s owner
is vey thankful for opportunities and people
he met with the help of coffee. That is why
I want to continue in business, as well as in life, he appreciates
persistence. As Fritz’s employees perform
working with coffee same tasks repeatedly everyday - roasting,
preparing and serving coffees - their job is to
for a long time. That’s accept the routine and keep going. As it seems
to BK, everyone has a different standard of
my goal. And time can living and working with coffee won’t cause
revolutionary changes to the world but it will
only stand to prove it. certainly make people happy, at least a bit,
which is already great.

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