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c Cover Story

lululemon pany and wearing it all day does inspire you to
Founded by Chip Wilson in Vancouver, work out more.
Canada in 1998, Lululemon is a yoga-in- But Lululemon not only making sure
spired, technical athletic apparel company that their employees are happy but also their
for women and men. What started as a design community. The company organizes free
studio by day and yoga studio by night soon events for people all around the globe, pro-
became a standalone store in November of moting healthy lifestyle and physical educa-
2000 on West 4th Avenue in Vancouver’s tion and growing its number of fans and
Kitsilano neighbourhood. Since then, the customers. “I feel that because we invest in
company has expanded quite drastically with people, even without expectations, we create
stores on every continent. In a race to the a community that comes back and gives us
top, this yoga and running gear retailer con- feedback on our products,” adds Flora.
tinues to outperform its competitors. But And what are the biggest perks of work-
within the company, there’s much more of a ing in Lululemon? Except the fact that its
communal culture, thanks to free yoga class- own employees are so happy with the com-
es and team-based commissions. pany, that it got 6th place in the 2018 Best
The core value of the company is healthy places to Work; Employee’s Choice list by
and happy life, providing work and life balance Glassdoor, the reasons are the fun culture,
for employees. “Everyone we work with is just authenticity, group work outs, entrepreneur-
happy, but do not want to take life too serious, ship shirit, according to Flora, as she has been
About we enjoy being present and living the moment,” working there five and a half years herself.
As a sports clothing brand Lululemon
lululemon says China Brand and Community Manager
Flora Zhang. “Our employees get weekly sweat understands that athleticism is not only
classes, so you can go to any class like yoga or about your body, it is also about mental
Lululemon wants to allow
for some real conversations pole dancing, spinning or CrossFit, whatever strength and stamina. That is why they
to take place by sharing you want, and the company pays for it. So we inspire their employees to peruse their
their manifesto, which is an do want people to have a balance and not just goals and live a better and healthier lives.
evolving collection of bold spend the whole day in front of computer.” Because the better quality lives your em-
thoughts that respresent the ployees have, the happier they are to come
company’s culture. After all, working in an athletic apparel com-
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