Page 19 - #64 eng 电子版

encourage fraternization. Like beer kegs that
never run dry or coffee stations that are always
ready to pour you a cup. It’s a formula that has
caught on from New York to Tel Aviv to Shang-
hai. The company has very diverse member-
ship ranging from freelancers, SME and enter-
prise members like IBM, Nissan, GM, GE,
Microsoft, Lululemon, Tencent, JD.Com. With
a mix of membership, it is helpful for SME and
start-ups to learn from enterprise companies
while enterprise companies can accelerate
innovation like start-ups. WeWork is building
an innovative ecosystem among its members
around the global. Simply by encouraging
strangers to share a beer at the office, WeWork
can lead our society to be more collaborative
and create new great ideas. Many big compa-
nies already understood perks of sharing
working space with each other: ideas’ flow
does happen only in a very diverse communi-
ty. And WeWork is the best example of pro-
viding this very diverse and creative commu-
nity as people might be from totally different
backgrounds and that is why have unique and
useful perspectives.

shared office operations dot the globe today,
compared with 300 five years ago, according
to Deskmag.com, a site dedicated to tracking
co-working trends. Back then there were few-
er than 10,000 people working in such loca-
tions worldwide. Today that number is closer
to 260,000. But the real perk is having other
people around. Company’s representative
adds: “Everyone wants to be part of something
that makes them feel good, and when they are
excited to be part of it - that is when our We
mission has succeeded.” WeWorkers network
at weekly happy hour parties, where they
might find a software developer to produce an
app for them. Members pitch their ideas at About Wework
informal demo days and get free advice during
office hours from willing outside partners like WeWork is an American
ad agency Wieden+Kennedy. Handshake company that provides
agreements and job referrals are made over shared workspaces,
the wagging tails of members’ dogs. “That’s technology startup
the reason why we say we are humanizing the subculture communities, and
services for entrepreneurs,
way people live and work. We want to connect freelancers, startups, small
people, encourage them to talk, to share and businesses and large
to grow together. All is about connection.” enterprises.
Elevators. Stairways. Hardly world-changing
innovations. But WeWork takes extra steps to

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