Page 36 - #51 English
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Coming Event
        food & hotel asia 2016

        12 - 15 april 2016, singapore expo






             The international food and hospi-
        tality scene is  heating up, with Asia
        taking the lead. In a few months, the
        region’s premier industry event, FHA
        2016 (Food & Hotel Asia 2016) will bring
        more than 300 first - time exhibitors to
        the region’s most established and com-
        prehensive food and hospitality trade
        show, including a host of new interna-
        tional group pavilion entrants.
             The new exhibitors will bring with
        them, a range of new products and
        ingredients, equipment and supplies,
        and best - of - breed services. This results
        in a bigger and more diverse exhibition
        profile, offering more choices than ever
        before to industry buyers, and adds to
        FHA’s appeal as the tradeshow to see
        and be seen at.
             Many firsts in 38 years
             One of Singapore Exhibition Ser-
        vices’s flagship industry events, FHA
        2016 will highlight many firsts, including:
             • First - time exhibitors: New exhi-
        bitors including a host of global brands
        including Arla, Blue Diamond Growers,
        Boon Tong Kee, Fraser &Neave, Lam
        Soon, Owl International, Scelta Mush-
        rooms,  SodaStream  Professional, Yeo
        Hiap Seng and many more will take the
        stage with approximately 3,000 returning
        exhibitors.
             • First - time  international  group   • First Sweet High Tea challenge: Part of the renowned FHA Culinary Challenge,
        pavilions:  Algeria, Hungary, Poland, The    the new Sweet High Tea Challenge, open to teams from hotels, restaurants, confection -
        Netherlands                         aries, airlines, culinary training institutes and catering establishments, will see teams
             • First outdoor extension: For the    of two competing to impress judges with a high tea set for six.
        first time, space at FHA 2016 will be ex-   • First Hotels & Resorts Management conference track: This track will explore
        tended to accommodate exhibitors from    topics on suitable business models for hospitality owners, the use of smart technology
        FoodAsia                            for operational efficiency, sustainable hotel design and new design trends for hotels and
             • First ProWine ASIA: With Messe   resorts, as well as an update on new hospitality projects in the Asian region
        Düsseldorf Asia, Singapore Exhibition    • First talk track on F & B Productivity: Covering sustainable kitchen concepts and
        Services will bring the first ProWine    design, the new segment at the Food and Beverage Design, Technology & Operations
        ASIA exhibition to Southeast Asia - colo-   conference track features case studies on effective designs to maximise productivity,
        cated with FHA 2016. Modelled after the   trends in menu engineering and successful outsourcing of culinary preparations.
        globally recognised wine and spirit trade    FHA 2016 will feature six specialised exhibitions, namely Food Asia, Hotel Asia,
        fair ProWein in Düsseldorf, Pro Wine   Speciality Coffee & Tea, Bakery & Pastry, Hospitality Style Asia and Hospitality Tech-
        ASIA will tap into Messe Düsseldorf’s    nology, each with their own unique themes and areas of focus.
        wealth  of experience, expertise and
        standing as the business - promoting    Adding to the holistic experience, FHA 2016 will host a series of activities includ-
        order platform for international wine and    ing intense, prestigious competitions targeting professionals from specific groups and
        spirits segment. Through the staging of    sectors of the food and hospitality industry. These include the FHA Culinary Challenge
        Pro Wine ASIA, FHA will be able to grow   2016, the FHA Barista Challenge 2016, the FHA Latte Art Challenge 2016 and Asian
        and extend its existing wine and spirits    Pastry Cup 2016.
        segment.                                www.foodnhotelasia.com
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