Page 40 - #51 English
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People
        Story and Photos by Coffee t&i Thailand and China














































        An interview with
        the Nuova Simonelli and victoria Arduino’s CEO

        Nando Ottavi






             This is a recent interview by Coffee t&i magazine about   coffee machines for the customer. From then on until now,
        how it all started, and his strategies in managing the world’s top    electronic systems are the main driver of the Nouva Simonelli
        coffee machine producer. Back in 1963, Nando Ottavi has started   commercial machines. This is up to the latest technology, the
        working in the coffee industry. Later in 1972, faith has brought    gravimetric, which features in letting the customers weigh every
        him to start working with the NUOVA SIMONELLI. He started   single shot brewed by the espresso machine.
        in the Research and Development department, assisting the    From 1990, the company made a decision to open up the
        company to develop new technologies of the espresso machines.   market to automatic machines. The latest development was
        Nuova Simonelli                                       ahand craft machine with customized design suiting everyone’s
                                                              special style. For instance, crafting the wood body, and so on.
             The SIMONELLI Brand was founded in 1936 by Orlando   In this year, the company also started new strategy by sending
        Simonelli and made his first innovative coffee machine. It was    out engineers to travel around the world to do technical train-
        in 1975, when Nuova Simonelli decided to start exporting to    ings and coffee trainings. This enables these engineers to edu-
        global market. The US was the first market that was exported    cate themselves and come back to develop how to properly build
        to. The aim of the development was to make the best function of    and set up the machines to get the optimum coffee results.
        the machines for all round users.
                                                                  As it has started to export the luxurious coffee machines
             In 1980, the company decided to make use of electronic    all over the world, the company has decided to open braches to
        components. It is to be inserted inside the machine to improve    get closer to their customers. In 1995, the company opened
        the features offered. This was aimed to help make easeof the    a branch shop in Ferndale, in the State of Washington, USA.

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